Head of Marketing, Consulting Industry

Job Description
MarketPro has partnered with a global professional services firm in search for its next Head of Marketing . Unlike traditional consulting firms that focus on strategy deliverables, this organization helps executives achieve extraordinary business results by transforming how leaders think-shifting entrenched mindsets to unlock new levels of performance, innovation, and possibility. With nearly five decades of impact across Fortune 500 and high-growth companies, the firm is known for enabling breakthrough outcomes through a distinctive, human-centered approach to leadership and organizational transformation.

For nearly five decades, the firm has partnered with CEOs and senior teams to drive transformation and unlock breakthrough outcomes. The Head of Marketing will elevate its voice, expand its influence, and strengthen its presence among top executive decision-makers.

The Opportunity

As Head of Marketing, you will own global marketing strategy-uniting brand, digital, content, demand generation, and go-to-market execution into one integrated growth engine. You will translate the firm's unique philosophy into compelling stories and experiences that resonate with CEOs and C-suites, expanding awareness and driving engagement.

You will build on a strong foundation-including an improved digital ecosystem, expanded content capabilities, and an upcoming website transformation-while introducing new levels of sophistication, consistency, and measurable impact. This role is fully onsite at the firm's Philadelphia-area headquarters, an environment designed for collaboration, creativity, and breakthrough thinking.

Key Responsibilities:

Marketing Strategy & Leadership

• Lead the organization's global marketing strategy,aligning brand, digital, demand generation, and go-to-market executioninto one unified growth engine.
• Partner with the CEO, executive leadership, andcross-functional stakeholders to shape business direction through customerinsights, market intelligence, and growth recommendations.
• Establish repeatable planning rhythms,annual/quarterly marketing roadmaps, and forecasting models tied directlyto growth priorities and revenue outcomes.

Brand Development & Market Positioning

• Elevate and evolve the company's brandnarrative-ensuring consistency, clarity, and resonance with CEOs andenterprise leaders.
• Lead a full website redesign and broader brandevolution that strengthens differentiation, sharpens messaging, andincreases relevance in a crowded advisory marketplace.
• Ensure brand governance and messaging disciplineacross all touchpoints, channels, and content.

Demand Generation, Campaigns & Pipeline Growth

• Design an integrated demand generation engine withclear KPIs, funnel metrics, and attribution models that connect marketingprograms to pipeline and revenue impact.
• Build multi-channel campaigns (digital, ABM, social,email, paid, events) that expand reach, accelerate lead conversion, andnurture executive relationships.
• Architect go-to-market strategies that create marketpull, increase category visibility, and improve targeting across prioritysegments.

Digital Strategy, Platforms & Activation

• Lead digital marketing strategy across SEO/SEM, paidmedia, email, marketing automation, and website experience.
• Optimize CRM systems, workflows, segmentation, andlead scoring to ensure marketing-generated opportunities are high qualityand conversion-ready.
• Implement digital performance dashboards and channelreporting that support agile decision-making.

Content, Thought Leadership & Executive Engagement

• Oversee development of thought leadership,frameworks, insights, and executive-level content that communicates thefirm's unique transformational impact.
• Drive a consistent cadence of high-quality contentacross digital platforms to establish the brand as a category leader.
• Partner with internal subject-matter experts toelevate intellectual capital and publish perspectives that influence theleadership-performance landscape.

Analytics, Measurement & ROI

• Build a data-driven marketing function with KPIs,dashboards, testing frameworks, and reporting mechanisms that guideinvestment and optimize performance.
• Implement attribution models that quantifymarketing's contribution to pipeline growth, conversion, and clientacquisition.
• Use insights, experimentation, and performanceanalysis to refine go-to-market strategies and inform product and programinnovation.

Client Engagement, Advocacy & Community Building

• Launch advocacy programs that activate testimonials,success stories, and peer influence among senior executives.
• Strengthen relationships with existingclients-deepening trust, loyalty, and long-term partnership.
• Build executive engagement programs that connectprospective clients to the firm's perspectives, tools, and community.

Team Leadership & Organizational Development

• Lead, coach, and develop a high-performing marketingteam-building capabilities across digital, brand, content, analytics, anddemand generation.
• Foster a culture of creativity, accountability,agility, and purpose-driven excellence.
• Build scalable processes, operational discipline, andinternal systems that support high-quality execution and continuousimprovement.

Requirements

Qualifications:

• Bachelor's or Master's degree in Marketing,Communications, Business, or related field.
• 10-15+ years of progressive marketing leadershipexperience within B2B, consulting, or professional services environments.
• Demonstrated success building integrated marketingprograms that directly drive brand awareness, pipeline creation, andmeasurable revenue impact.
• Expertise in brand strategy, demand generation,digital marketing, content development, and analytics.
• Strong executive presence and proven ability topartner effectively with C-suite leaders.
• Ability to translate complex, conceptual ideas intoclear narratives, messaging, and market-facing stories.
• Experience leading and developing marketing teams,building new capabilities, and scaling operating models.
• Ability to relocate to the Philadelphia metropolitanarea and work onsite full-time.

What Success Looks Like

• A unified, well-structured marketing function thatdelivers consistent, high-quality execution.
• A strengthened brand narrative and market presencethat clearly differentiates the firm.
• Increased pipeline from marketing-led programs withclear KPIs and attribution visibility.
• High-performing campaigns that produce measurableengagement and enterprise-level interest.
• A marketing organization known for creativity,strategic clarity, rigor, and operational excellence.

What The Firm Offers

• The ability to shape a highly differentiated brandand build a modern marketing organization from the ground up.
• High visibility and influence across an executiveleadership team deeply committed to transformation and innovation.
• A purpose-driven culture grounded in connection,development, and breakthrough thinking.
• Competitive compensation and benefits within adynamic, collaborative environment.