Marketing and Digital Engagement Associate

Job Description

Job Description

ORGANIZATION SUMMARY:

The internationally renowned Mark Morris Dance Group (MMDG) has received "highest praise for their technical aplomb, their musicality, and their sheer human authenticity." (Bloomberg News). Founded in 1980, the Dance Group performs the repertory of choreographer Mark Morris, hailed as the "the most successful and influential choreographer alive, and indisputably the most musical" (The New York Times), whose work is acclaimed for its ingenuity, musicality, wit, and humanity. Live music and community engagement are vital components of the Dance Group. It has toured with its own musicians, the MMDG Music Ensemble, since 1996, and regularly collaborates with orchestras and opera companies around the world. In addition to 12 full-time dancers, the organization currently employs approximately 200 full-time, part-time and seasonal employees.

In the heart of the Brooklyn Cultural District, the Mark Morris Dance Center, founded in 2001, is the hub of dance and music education in Brooklyn. The nine-studio building provides affordable classes in multiple genres for people of all ages, levels, with and without disabilities, accompanied by live music. The studios, a performance space, a Wellness Center, and ancillary spaces are all available to the community and to nonprofit organizations at subsidized rates. MMDG's Community Education Programs partner with public and private schools and community centers to provide customized classes. MMDG also offers customized dance workshops for persons with Parkinson's disease.

MMDG programs in NYC and worldwide engage over 100,000 people annually. Propelled by core values of community, access, excellence, and creativity, MMDG is committed to ongoing equity, diversity, and inclusion work to ensure its programs are welcoming and accessible to all.

The Mark Morris Dance Group seeks a Marketing and Digital Engagement Associate to support the execution of integrated marketing and content strategies that strengthen the visibility and reputation of Artistic Director/Choreographer Mark Morris, the touring Mark Morris Dance Group and Music Ensemble, and the organization's education and community engagement programs. As a member of a highly motivated, results-oriented marketing team, this role supports initiatives across owned, earned, and paid channels, with a primary focus on social media and website management. The Marketing and Digital Engagement Associate will also support the organization during a website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD. The position reports to the Director of Marketing & Communications.

The successful candidate will join a collaborative community of passionate arts and administrative professionals inspired by Mark Morris's commitment to artistic excellence, access to the arts, and the power of the arts to connect and engage communities. MMDG is deeply committed to ongoing equity and inclusion efforts. All staff are expected to actively uphold the organization's core values, including celebrating a diverse community, pursuing excellence in all aspects of our work, expanding access, exposure, and opportunity in dance and music, and cultivating creativity.

Key responsibilities include, but are not limited to:

Social Media

• Create (including filming/editing) and curate content for social media channels – 2 Instagram accounts, 3 Facebook pages (Mark Morris Dance Group, Mark Morris Dance Center, Dance for PD), LinkedIn.
• Implement content and engagement tactics to grow audience reach and engagement on all channels, ensuring content is aligned with marketing and fundraising initiatives.
• Contribute to the development of paid advertising content for Dance Group, Dance Center, and Dance for PD programs across social media platforms.
• Serve as the primary point of contact for the Dancer Liaison, developing prompts for content capture and facilitating monthly or bi-monthly check-ins to support ongoing content creation.
• Analyze and report monthly on results across social media channels.
• Optimize tactics based on monthly performance reports.
• Track emerging trends and platform updates across social media channels and strategically integrate them into organizational content.
• Collaborate with company members and faculty members to highlight important dates, awareness months, and upcoming events across channels.
• Collaborate and coordinate with presenters and organization partners on customer social content and social media plans.

Web

• As web lead, manage the main website to ensure that it is up to date; work with staff across the organization to develop or secure content for the website.
• Support the organization during a current website redesign reflecting the three core pillars: Dance Group, Dance Center, and Dance for PD by way of implementation and testing prior to launch.
• Work with other departments to ensure microsites remain current and accurate.
• Troubleshoot website issues and liaise with the external web agency; monitor contracted work and plan for upcoming web projects and revisions.
• Manage the organization's Google Business account, including updating business information as needed and responding to reviews in a timely and professional manner.
• Monitor Google Alerts and press updates related to the Mark Morris Dance Group.
• Upload and update new classes, workshops, and intensives, in collaboration with The School and Adult Programs teams.
• Collaborate with partner organizations featured on the MMDG website for partnerships, ensuring their information is updated and accurate.

Communications

• Create and execute emails within Salesforce for Adult Programs (biweekly, 23,000+ recipients), The School (in alignment with registration and programs, 15,000+ recipients), and Operations (as needed 5,000+ recipients).

General Marketing

• Assist Marketing team with email marketing, maintenance of press assets, and other tasks as needed.

Supervisory Responsibilities:

• No

Minimum Education & Experience Requirements:

• 1-3 years of experience in a marketing role, preferably with a focus on social media and website management
• Experience working with social media management platforms such as Hootsuite, Sprout Social, or ContentCal
• Experience using content management systems (CMS), preferably WordPress
• Experience with Google Analytics

Special Requirements:

• No

Knowledge, Skill, and Ability Requirements :

• Knowledge of major social media platforms and best practices for audience engagement
• Proficiency with Microsoft Office Suite, Adobe Creative Suite (Premier Pro) and Canva
• Experience filming dance/movement
• Creative, resourceful, and entrepreneurial mindset with a proactive, roll-up-your-sleeves approach

YOU WILL BE SUCCESSFUL IN THIS ROLE IF YOU:

• You are highly organized and able to manage multiple priorities while consistently meeting deadlines.
• You communicate clearly and professionally, both in writing and verbally, and can represent the organization effectively with internal and external stakeholders.
• You are proactive and take initiative, anticipating needs, following through on tasks, and seeking solutions independently.
• You have strong attention to detail and take pride in producing accurate, polished work.
• You are comfortable working onsite and collaborating with a small, dynamic team in a creative environment.
• You have an interest in or appreciation for the performing arts and are motivated to support mission-driven work.
• You are adaptable and open to feedback, with a willingness to learn and grow within the role.

SCHEDULE: This is a full-time, non-exempt 40-hour per week, onsite position. A flexible hybrid schedule may be considered after the successful completion of a six-month onsite introductory period.

We offer a comprehensive benefits package including:

• Paid vacation, sick/personal leave, holidays and bonus days
• Employee Health and Life insurance covered 100%, Flexible Spending Plan, Voluntary vision and dental coverage, pre-tax commuter benefit, 403(b) retirement plan
• Access to special events and MMDG performances
• Access to free and discounted classes at the Dance Center and online
• Invitations to cultural events are extended to staff members by community partners.

To join our team, please submit your resume along with a cover letter addressed to Raphaele de Boisblanc, Interim Director of Marketing and Communications. Cover letters must highlight relevant experience; resume submittals without a cover letter will not be considered.

NY Pay Transparency Range

Rate

$46,000—$52,000 USD

EEO STATEMENT:

We are an Equal Opportunity Employer committed to a diverse workforce and do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or veteran status. It is the policy of MMDG to comply with all the relevant and applicable provisions of the Americans with Disabilities Act (ADA). MMDG does not discriminate against any qualified employees or job applicants with respect to any terms, privileges, or conditions of employment because of a person's physical or mental disability. MMDG makes reasonable accommodation wherever necessary for all employees or applicants with disabilities, provided that the individual is otherwise qualified to safely perform the duties and assignments connected with the job and provided that any accommodations made do not require significant difficulty or expense.