SEO / SEM Specialist

About The Role The role owns organic and paid search strategy end-to-end, driving high-intent traffic and scaling sustainable customer acquisition channels. The team partners closely with content, product, and growth engineering to optimize site architecture, technical SEO, and paid search spend. Key Responsibilities Architect and execute technical and on-page SEO strategies to improve organic rankings and site visibility Manage and optimize paid search (SEM) campaigns across Google Ads and Bing to maximize ROAS and minimize CAC Conduct exhaustive keyword research, competitor analysis, and content gap evaluations to inform editorial calendars Partner with web development teams to resolve technical SEO blockers, page speed issues, and indexing errors Build comprehensive dashboards in GA4, Looker Studio, and SEMrush to report on traffic, rankings, and pipeline attribution Design and execute continuous A/B testing frameworks for PPC landing pages, ad copy, and meta tags What We Are Looking For 3-6 years of hands-on experience managing enterprise SEO and high-budget SEM campaigns in a B2B or B2C tech environment Deep technical expertise in search engine algorithms, site migration best practices, structured data, and crawl budget optimization Advanced proficiency with industry tools including SEMrush, Ahrefs, Google Search Console, Google Ads, and GA4 Demonstrated ability to translate complex data sets into actionable optimization strategies Bachelor's degree in Marketing, Data Analytics, or a related field Bonus: Experience with programmatic SEO, Python for marketing automation, or international search campaigns #J-18808-Ljbffr Evlo AI