Social Media Coordinator

Job Responsibilities Social Media Strategy Develop and execute comprehensive social media strategies aligned with SCDVA's communication goals and objectives. Evaluate and maintain all official SCDVA social media accounts (e.g. Facebook, X/Twitter, Instagram, LinkedIn, YouTube, Flickr) ensuring consistent branding and messaging. Create, curate, and schedule engaging content, including text, images, videos, and infographics, tailored for each platform. Montior social media trends, tools, and applications and recommend new strategies and platforms as appropriate. Content Creation & Curation Write compelling and accurate copy for social media posts, ensuring adherence to SCDVA's brand voice and style guide. Collaborate with internal divisions to gather information and develop content that highlights Veteran programs, benefits, events, and success stories. Utilize graphic design tools (e.g. Canva, Adobe Creative Suite) to create visually appealing social media assets. Coordinate with Multimedia Manager and Multimedia Coordinator on video production and photography for social media use. Community Engagement & Monitoring Actively monitor social media channels for comments, messages, and mentions, responding promptly and professionally. Engage with followers to build a strong online community and foster positive interactions. Identify and elevate sensitive inquiries or public relations issues to Public Information Director. Track and generate reporting on social media performance metrics, providing insights and recommendations for improvement. Analyze data to identify trends, evaluate the effectiveness of campaigns, and inform future content strategies. Collaboration & Other Duties as Assigned Work closely with the Public Information Director and other SCDVA staff to ensure integrated communication efforts. Provide social media support for special events, campaigns, and announcements. Stay informed on Veterans' affairs news, policies, and relevant state and federal initiatives for promotion. Other duties as assigned. Minimum And Additional Requirements High school diploma or equivalent. Additional Requirements Position may require employee to work evenings and weekends. Position requires on-call shifts and call back. Position requires routine driver duties. Position requires frequent stooping and/or bending. Position requires frequent lifting: 20lbs. Position requires declaration of: Essential. Position may be required to report to work during emergency situations. Preferred Qualifications Bachelor's degree and/or training certifications are preferred. Additional Comments The SC Department of Veterans’ Affairs is committed to providing equal employment opportunities to all applicants and does not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth or related medical conditions, including, but not limited, to lactation), national origin, age (40 or older), disability or genetic information. Benefits For State Employees The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies. Insurance Benefits Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses. Retirement Benefits State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options. Workplace Benefits State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more. Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available. #J-18808-Ljbffr