Industrial and Automotive Business Development Sr. Director

Job Description: Key Responsibilities

• Develop and lead the overall business development strategy for industrial automation, video and vision, automotive, robotics, humanoid, and autonomous vehicle sectors.
• Conduct comprehensive market analysis to identify trends, opportunities, key customers, and competitive threats.
• Build and maintain strong relationships with existing and potential customers, understanding their needs and positioning the company as a trusted partner.
• Support the global sales team in winning new business and converting priority accounts by providing strategic guidance and market insights.
• Identify, initiate, and nurture strategic partnerships and alliances to accelerate business growth and expand our ecosystem.
• Lead cross-functional teams to define, develop, and launch innovative solutions aligned with market demands and customer requirements.
• Stay informed on emerging technologies and business models relevant to industrial and automotive domains.
• Represent the company at industry events, conferences, and with key stakeholders to enhance market visibility and influence.
• Drive internal alignment by collaborating with product, engineering, sales, and marketing teams to ensure successful execution of business initiatives.
• Monitor and report on key performance indicators, ensuring targets are met or exceeded.

Required Qualifications

• Bachelor’s degree in Engineering, Business, or a related technical field.
• 10+ years of relevant experience in industrial automation, automotive, robotics, FPGA or related fields.
• Proven track record in business development, strategy, or commercial leadership roles.
• Strong understanding of market dynamics, customer needs, and competitive landscapes in industrial and automotive sectors.
• Experience building and managing high-impact relationships with key customers and partners.
• Demonstrated leadership of cross-functional teams and solution development.
• Excellent communication, negotiation, and presentation skills.

Preferred Qualifications

• Master’s degree in Engineering, Business Administration, or a related field.
• Experience with advanced technologies such as Intelligent sensors, computer vision, FuSa, Security, AI/ML, Industrial Connectivity, Motor Control ,or autonomous systems.
• Global business development experience and multicultural team leadership.
• Strong analytical and strategic thinking skills.
• Established network within industrial and automotive sectors.

Pay & Benefits

Base Pay Range 295000

• In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity.
• In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

Additional Information: This position requires a successful background and reference checks and satisfactory proof of your right to work in the United States.

Lattice recognizes that employees are its greatest asset and the driving force behind success in a highly competitive, global industry. Lattice continually strives to provide a comprehensive compensation and benefits program to attract, retain, motivate, reward and celebrate the highest caliber employees in the industry.

Lattice is an international, service-driven developer of innovative low cost, low power programmable design solutions. Our global workforce, some 1,000 strong, shares a total commitment to customer success and an unbending will to win.

For more information about how our FPGA, CPLD and programmable power management devices help our customers unlock their innovation, visit

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At Lattice, we value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace.

Applications are welcome from all qualified candidates.

As an E-Verify employer, we use this system to confirm the employment eligibility of all new hires in accordance with federal law.

All applicants will be required to complete a Form I-9, Employment Eligibility Verification, upon hire.

We do not use E-Verify to pre-screen job candidates and will comply with all E-Verify regulations.

At Lattice, our core values aren’t just something we look for in candidates – they’re something we actively cultivate and live by every day.

GROWTH We foster a culture where everyone strives for continuous learning and development.

RELIABILITY Our customers trust us to deliver, and we take that responsibility seriously. By committing ourselves to dependable supply, support, and solutions, we build strong collaboration that lasts and thrives.

EXECUTION Innovation turns great ideas into results. Together, we create differentiated products and solutions through disciplined planning, decisiveness, and timely delivery with uncompromising quality.

ACCOUNTABILITY We own our actions and outcomes: holding ourselves to the highest standards, agilely adapting to change, delivering on our commitments, and empowering each other to drive our success.

TRANSPARENCY Openness builds trust. We lead with integrity and candor, facing hard facts and embracing tough conversations with clear communication, decisive action, and open honesty at every level.

Lattice is strengthening is leadership in compute, communications, industrial, and embedded markets – underscored by multiple award wins that recognize its innovation, leadership, workplace culture, and collaboration-driven solutions.

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. For over 40 years, Lattice has driven innovation in the semiconductor industry. Our compact, power-efficient field programmable gate arrays (FPGAs) are essential to building a secure, intelligent, and connected world.

Lattice is the #1 supplier of small FPGAs worldwide, with the largest installed base in the industry. Our solutions are trusted by over 11,000 customers globally, spanning the compute, communications, industrial, and embedded markets.

Founded in 1983 in Oregon’s Silicon Forest, Lattice has grown into a global leader with a passionate team dedicated to pushing the boundaries of programmable logic and fostering a culture of innovation.

Headquartered in Portland, Oregon with major operations in San Jose, California, Shanghai, China, and Manilla, Philippines.