Senior Product Manager, Salesforce

POSITION SUMMARYWe are seeking a strategic Senior Salesforce Product Manager to drive the product vision, roadmap, and execution of our Salesforce platform initiatives while championing user-centric design and data-driven decision making. This role combines deep product management expertise with Salesforce platform knowledge, business analysis, and stakeholder management responsibilities. The ideal candidate will serve as both a product strategist and execution leader, ensuring our Salesforce solutions deliver maximum business value while driving user adoption and satisfaction across the organization.PRIMARY RESPONSIBILITIESProduct Strategy & Roadmap Management (35%)- Define and own the comprehensive Salesforce product vision, strategy, and multi-year roadmap aligned with business objectives- Conduct market research, competitive analysis, and user needs assessment to identify product opportunities and innovation areas- Collaborate with executive leadership to translate business strategy into actionable product initiatives and feature requirements- Prioritize product backlog and feature development based on business value, user impact, technical feasibility, and ROI analysis- Establish product success metrics, KPIs, and measurement frameworks to track product performance and user satisfaction- Drive product discovery sessions and ideation workshops with cross-functional teams and stakeholders- Manage product portfolio decisions including feature sunset, platform consolidation, and technology investment prioritiesRequirements Management & Business Analysis (25%)- Lead comprehensive requirements gathering sessions with business stakeholders, subject matter experts, and end users- Translate complex business needs into detailed functional requirements, user stories, and acceptance criteria- Conduct thorough business process analysis and workflow optimization to maximize Salesforce platform value- Partner with solution architects to ensure technical feasibility and optimal implementation approaches for product features- Create and maintain detailed product specifications, wireframes, and process flow documentation- Facilitate requirements validation sessions and user acceptance testing coordination- Manage scope changes, requirements traceability, and impact analysis throughout product development lifecycleStakeholder Management & Communication (20%)- Serve as primary product liaison between business units, technical teams, and executive leadership- Conduct regular stakeholder updates, product demos, and executive presentations on product progress and outcomes- Manage stakeholder expectations through transparent communication of timelines, dependencies, and delivery commitments- Facilitate cross-functional collaboration between development, QA, operations, and business teams- Lead product steering committee meetings and strategic planning sessions- Build strong relationships with key business champions and power users to drive product advocacy- Coordinate with external vendors and third-party solution providers for integrated product offeringsUser Experience & Adoption (10%)- Champion user-centric design principles and advocate for optimal user experience across all product touchpoints- Conduct user research, usability testing, and feedback collection to inform product design and enhancement decisions- Partner with UX/UI teams to create intuitive, efficient, and engaging user interfaces within Salesforce platform constraints- Design and implement user adoption strategies including training programs, change management, and support documentation- Monitor user engagement metrics, adoption rates, and satisfaction scores to identify improvement opportunities- Lead user feedback collection initiatives and product advisory board sessions- Develop user personas and journey mapping to guide product development prioritiesProduct Delivery & Performance (10%)- Work closely with development teams using agile methodologies to ensure timely and quality product delivery- Monitor product development progress, identify risks, and implement mitigation strategies to meet delivery commitments- Coordinate product launches including rollout planning, communication strategies, and success measurement- Analyze product performance data, user behavior analytics, and business impact metrics to inform future product decisions- Manage product backlog grooming, sprint planning participation, and continuous improvement initiatives- Oversee quality assurance processes and user acceptance testing for product releases- Drive post-launch product optimization and iterative enhancement based on performance data and user feedbackQUALIFICATIONSRequired- Bachelor's degree in Business Administration, Computer Science, Information Technology, or related field- 8+ years of product management experience with at least 4 years focused on Salesforce or CRM platforms- Strong background in Service Cloud, Sales Cloud, or other core Salesforce product areas- Proven experience in requirements gathering, business analysis, and stakeholder management- Experience with agile product development methodologies and cross-functional team collaboration- Excellent analytical skills with experience in data-driven product decision making- Outstanding communication and presentation skills for executive and technical audiences- Experience with product analytics tools and performance measurement frameworksPreferred- Master's degree in Business Administration (MBA) or related advanced degree- Salesforce certifications including Platform App Builder, Administrator, or Product Specific Consultant certifications- Product Management certification (CPM, AIPMM) or equivalent professional credential- Previous experience in consulting, client-facing, or customer success roles- Background in user experience design, market research, or business intelligence- Experience with Salesforce ecosystem tools including AppExchange, Lightning Platform, and integration technologies- Knowledge of emerging technologies and their application to Salesforce platform evolutionKNOWLEDGE, SKILLS, AND ABILITIESProduct Management Expertise- Deep understanding of product management principles including product discovery, validation, and go-to-market strategies- Strong analytical and problem-solving skills with ability to synthesize complex business requirements into actionable product features- Experience with product roadmapping, prioritization frameworks (RICE, Value vs. Effort), and backlog management- Knowledge of user-centered design principles, usability best practices, and customer journey optimization- Ability to balance competing priorities and make data-driven decisions in fast-paced, resource-constrained environments- Understanding of product lifecycle management from concept through retirementSalesforce Platform Knowledge- Comprehensive understanding of Salesforce platform capabilities including declarative development, custom objects, and workflow automation- Knowledge of Salesforce integration patterns, APIs, and third-party application ecosystem- Understanding of Salesforce data model, security framework, and scalability considerations- Familiarity with Salesforce release cycles, feature development process, and platform roadmap- Experience with Salesforce reporting, dashboards, and analytics for product performance measurement- Knowledge of Salesforce best practices for user adoption, change management, and organizational transformationBusiness Analysis and Communication- Excellent requirements elicitation skills including stakeholder interviews, workshops, and process analysis- Strong documentation skills for creating user stories, acceptance criteria, and functional specifications- Ability to translate technical concepts for business audiences and business needs for technical teams- Experience in process improvement, workflow optimization, and business case development- Skills in data analysis, reporting, and visualization for product performance measurement- Proven ability to influence without authority and drive consensus among diverse stakeholdersLeadership and Strategic Thinking- Strategic thinking skills with ability to balance long-term product vision with immediate tactical needs- Experience leading cross-functional teams and managing complex stakeholder relationships- Strong leadership presence with ability to drive product decisions and resolve competing priorities- Innovation mindset with focus on emerging trends, competitive landscape, and market opportunities- Ability to work effectively in matrix organizations and collaborate across multiple business units- Customer-focused approach with commitment to delivering exceptional user experiences and business outcomesThe pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.Austin, TX$125,000—$156,300 USDOUR OPPORTUNITYNatera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.WHAT WE OFFERCompetitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!For more information, visit .Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.If you are based in California, we encourage you to read this important information for California residents. Link: Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.For more information:- BBB announcement on job scams- FBI Cyber Crime resource page