Manager, Member Marketing and Engagement

Job Description

Job Description

MANAGER, MEMBER MARKETING & ENGAGEMENT

First Book | Washington, DC (Hybrid: Tuesdays & Wednesdays Onsite)

ABOUT FIRST BOOK:

First Book is a leading nonprofit social enterprise dedicated to removing barriers to quality education for children in need. Through innovative public–private partnerships and a national network of more than 600,000 educators, program leaders, and community organizations, First Book has distributed over 250 million books and educational resources to under-resourced communities. Our work spans e-commerce (First Book Marketplace), research and insights (First Book R&I), and tailored program development (First Book Accelerator), all designed to elevate the voices and needs of educators serving children in low-income communities.

ABOUT THE ROLE:

The First Book Network is a vibrant community of 600,000+ educators, professionals, and volunteers serving kids in need who hold enormous collective power. Engaging them and rapidly growing the Network are key to First Book’s organizational goals and scaling plan. The Manager works to deepen brand loyalty and accelerate growth by iterating on proven initiatives, piloting new member programs, and fostering partnerships for resources and content – taking them from concept to large-scale, multi-channel distribution. The Manager will work closely with the Director of Member Engagement as well as cross-functionally to inform campaign design that keeps educators’ needs, desire for connection, and user experience top-of-mind.

We're seeking a candidate passionate about building community or customer following and who excels at data-informed decisions and human connection. The ideal candidate has experience designing or contributing to customer- or member-facing initiatives for scale and can balance high-level strategy with hands-on program execution. They will guide the structure of programs and their communication campaigns to ensure all touch points with our membership are user friendly, impactful, and relevant for educators serving kids from under-resourced communities. They should be passionate about creating meaningful experiences that drive engagement while maintaining a focus on measurable business outcomes.

WHAT YOU’LL OWN:

Multi-Channel Marketing:

• Design and execute multi-channel campaigns to members and prospects that emphasize First Book’s membership benefits and resources, promote our community-building initiatives, and promote the value proposition of the First Book Marketplace. Channels could include paid Meta and Google ad placement, SMS campaigns, direct mail, email marketing, etc.
• Define and track metrics for successful engagement with the multi-channel campaigns, such as ad engagement, registration conversion, resource downloads, video views, or referrals.
• Create innovative content and graphics for campaigns such as ad creative using Canva or Photoshop, GIFs, acquiring user-generated content, etc.
• Develop and monitor key performance indicators (KPIs) related to member engagement, retention, referral activity, campaign performance, and community participation. Use insights to continuously optimize programs and communications.

Strategic Development of a Membership Community:

• Define the programmatic roadmap for community-building initiatives for members, such as the First Book Community Platform, the First Book Champions Program, and the First Book Member Referral Program.
• Lead the end-to-end execution of member engagement programs, including content planning, campaign development, community management, virtual event execution, and member communications that increase acquisition, participation, and retention.
• Guide colleagues and other stakeholders in the design and optimization of member-facing content and mutually beneficial outreach campaigns.
• Develop scalable recognition and ambassador programs that increase member advocacy, referrals, and long-term engagement.

Network Growth:

• Create data-informed member referral, ambassador, and advocacy strategies that empower and incentivize educators to promote First Book and drive network growth.
• Efficiently utilize funding for the purpose of growing the Network while maintaining alignment with the goals of corporate and nonprofit partners.
• Enhance existing community initiatives to grow membership and loyalty.
• Contribute innovative ideas for prospecting campaigns and initiatives.
• Partner with the Director and leadership to develop and execute new strategies for First Book's long-term membership growth goals.

EDUCATION:

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field required.

SKILLS:

• Graphic design skills and visual creativity.
• Excellent copywriting and written communication skills with a sharp eye for detail.
• Strong project management skills.
• Strong interpersonal skills and the ability to spark, cultivate, and grow relationships.
• Works well at both the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems) and at the strategic level (using data and creativity to come up with innovative ideas for growth).
• Flexible and adaptable, motivated by a fast pace, and able to juggle competing deadlines.
• Takes a positive, solution-oriented approach to opportunities and challenges.
• A passion for First Book’s mission that is recognizable and contagious.
• Proficiency with an email deployment program required and Marketing Cloud strongly preferred.
• Proficiency with graphic design tools such as Canva preferred.
• Experience with an online community management platform such as Mighty Networks preferred.
• Experience with GA4 or other marketing attribution platforms preferred.

EXPERIENCE:

• 4 or more years of work experience in community management or digital marketing required.
• Demonstrated experience with member, customer, or community engagement programs that led to member/customer growth and increased brand loyalty and engagement.
• Experience building, executing, or transforming an email marketing function.
• Experience in both planning and creating design assets for successful multi-channel marketing and communications campaigns.
• Experience planning and leading marketing or loyalty initiatives.
• Experience with external client/partner relationship management.
• Experience managing performance-oriented multi-channel marketing campaigns.
• Experience managing Meta and/or Google Ads preferred.

COMPENSATION & BENEFITS:

Salary Range: $75,000 annually (non-negotiable).

All full-time employees are eligible for the following:

• Medical and dental insurance coverage.
• Life insurance and Accidental Death and Dismemberment (AD&D) coverage.
• Paid vacation and sick leave.
• 12 paid holidays annually.
• 401(k) retirement plan with employer matching contributions.
• Employer-provided parking stipend (Washington, DC).

TO APPLY:

• Submit a resume and a cover letter detailing your interest in this position.
• Only applications submitted through First Book's approved platform will be considered.
• Applications submitted through external or unapproved sites will not be reviewed.
• First Book does not accept unsolicited recruiter submissions and does not pay fees for resumes submitted outside of a formal written agreement.

EQUAL EMPLOYMENT OPPORTUNITY:

First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.

EMPLOYMENT AUTHORIZATION, SPONSORSHIP, AND ACCURACY OF ELIGIBILITY INFORMATION

Employment Authorization and Sponsorship Statement:

Applicants must be legally authorized to work in the United States at the time of application and must maintain valid work authorization throughout their employment.

First Book does not sponsor employment-based visas or participate in immigration programs that require employer-specific obligations, such as training plans, reporting requirements, or compliance filings.

Misrepresentation of Employment Eligibility:

Falsification, omission, or misrepresentation of any information related to employment eligibility, work authorization status, or visa classification will disqualify a candidate from further consideration. If such misrepresentation is discovered after an offer has been extended, First Book reserves the right to withdraw the offer. If discovered after employment begins, it may result in immediate termination.

Candidates are required to provide truthful, accurate, and complete information regarding their work authorization status at the time of application and throughout the hiring process. Any change in work authorization status must be reported to First Book immediately.

WORK PRESENCE & EMPLOYMENT CONDITIONS:

• This position is structured as a hybrid role and requires regular in-office presence at First Book's Washington, DC office on designated days to support collaboration and partnership activities.
• Reasonable accommodation will be considered in accordance with applicable federal, state, and local laws.
• Relocation assistance is not provided.