Associate Director, Consumer Marketing Operations

Role Description

Yelp's Growth Operations team drives strategic growth through expert channel execution, data-driven optimization, and robust marketing technology infrastructure. As Associate Director and head of Consumer Growth Operations, you will own the vision, strategy, and hands-on execution for all growth communication channels while leading a team and partnering closely with Marketing Technology teams to ensure our underlying MarTech stack performs at its best. You will drive scalable operations, rigorous channel analytics, and continuous optimization in partnership with Growth Marketing, Product, Engineering, and cross-functional teams.

We are especially interested in candidates who bring:

• Direct experience with marketing automation tools such as Braze.
• Either direct experience in AI-driven marketing operations/optimization or demonstrate a deep curiosity and enthusiasm for leveraging AI and emerging technologies to advance our growth objectives.

This is a full-time remote role based in the United States.

What you'll do:

• Channel Execution & Optimization: Own end-to-end execution and optimization of email, push, and in-product messaging programs. Establish and enforce channel best practices to drive engagement, retention, and conversion. Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
• Channel Strategy & Analytics: Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations. Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization). Leverage AI to improve strategies, creative output, and campaign performance.
• New Channel Exploration: Scout emerging communication channels (e.g., SMS) for growth opportunities. Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
• Platform & Deliverability Management: Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering. Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
• MarTech Infrastructure (in partnership with Product & Engineering): Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure. Own requirements for automation, personalization, data flows, and reporting across all growth channels. Lead rapid identification, troubleshooting, and resolution of platform issues. Drive adoption of AI within MarTech to accelerate growth marketing efforts.
• Growth Experimentation: Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies. Foster a data-first, experiment-driven culture within the consumer growth team.
• Cross-Functional Collaboration & Communication: Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact. Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
• Mentor and Develop Teams: Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence. Serve as a mentor and subject matter expert across Growth and MarTech operations.

Qualifications

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze.
• Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
• Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
• Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
• Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
• Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
• Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
• Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
• Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
• Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
• Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus.
• Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

Benefits

• Effective your first day: Full medical, vision, and dental.
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday.
• Up to 14 weeks of parental leave.
• Monthly wellness subsidy.
• Work from home reimbursement.
• Flexible spending account.
• 401(k) retirement savings plan.
• Employee stock purchase plan.
• Compensation range for this position is $128,000- $200,000 annually. You may also be offered a bonus and benefits.