Executive Director, Consumer Marketing

Executive Director, Consumer Marketing

The Executive Director, Consumer Marketing leads the enterprise consumer and patient marketing strategy to drive brand growth, deepen patient engagement, and support long-term franchise success. As a key member of the brand and commercial leadership team, this role shapes strategic direction, influences senior stakeholders, and ensures seamless integration across Consumer, HCP, Sales, Market Access, Advocacy, and Corporate Affairs.

This leader provides oversight of both Consumer Marketing and Patient Education, delivering a cohesive, end-to-end patient and caregiver experiencefrom disease awareness through treatment initiation and ongoing engagement. They own consumer and patient strategy across the brand and broader Neuroscience franchise, including lifecycle management of the inline brand and readiness for future indications and pipeline opportunities. Serving as a trusted strategic advisor, the Executive Director plays a critical role in shaping brand and franchise direction at the senior leadership level.

Primary Responsibilities:

• Owns and leads enterprise consumer marketing and patient engagement strategy, aligning across brand, franchise, and corporate priorities
• Leads and develops senior leaders, including the Sr. Director, Consumer Marketing and Director, Patient Education, driving organizational performance
• Represents the voice of the patient and caregiver in senior leadership forums, shaping brand and franchise strategy
• Leads consumer strategy across the full lifecycle, including optimization of the inline brand and readiness for future indications and pipeline assets
• Drives integrated strategic planning across Consumer Marketing and Patient Education, ensuring aligned messaging, engagement models, and execution across all patient touchpoints
• Delivers a cohesive, end-to-end patient journey strategy connecting awareness, education, engagement, and adherence across channels
• Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing
• Leads cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations, including enterprise engagement with Advocacy and Corporate Affairs partners
• Oversees omnichannel consumer strategy, insights, and performancespanning digital ecosystem, media, segmentation, journey mapping, and market dynamicsto drive measurable outcomes
• Owns budgets, campaigns, patient engagement programs, agency strategy, and vendor management, ensuring high-impact execution, compliance with MLR standards, and support for evolving franchise and pipeline needs
• Other duties as assigned

Education/Experience/Skills:

• Bachelor's degree in Marketing, Business, Healthcare, or related field required. MBA or advanced degree strongly preferred. Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing, with deep expertise in consumer marketing, digital strategy, and patient engagement models.
• Demonstrated leadership experience required, including: leading senior leaders and/or managing second-line leadership; driving cross-functional enterprise initiatives.
• Deep expertise in consumer, digital, and omnichannel marketing strategy
• Proven ability to lead and develop leaders, driving performance through multiple layers
• Strong track record of shaping enterprise strategy and influencing senior stakeholders
• Experience integrating field-based patient engagement models with corporate marketing strategy
• Demonstrated success driving end-to-end patient journey strategy and execution
• Advanced consumer insights and analytics capabilities
• Strong financial and budget management acumen
• Exceptional communication, executive presence, and decision-making skills
• Ability to operate effectively in a highly matrixed, fast-paced environment
• Ability to travel up to ~40%

Physical Requirements:

This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.

Salary Range $271,000$339,300 USD

What We Offer US-Based Employees:

• Competitive base, bonus, new hire and ongoing equity packages
• Medical, dental, and vision insurance
• Employer-paid life, disability, business travel and EAP coverage
• 401(k) Plan with a fully vested company match 1:1 up to 5%
• Employee Stock Purchase Plan with a 2-year purchase price lock-in
• 15+ vacation days
• 13 -15 paid holidays, including office closure between December 24th and January 1st
• 10 days of paid sick time
• Paid parental leave benefit
• Tuition assistance

EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company, and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We strongly encourage you to apply, especially if the reason you are the best candidate isn't exactly what we describe here.

It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.

As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia's career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at View email address on click.appcast.io or View phone number on click.appcast.io.

Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodations given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.