Senior Performance Marketing Manager

# Senior Performance Marketing ManagerOutreachRemote (United States)Full-time$110,000 – $140,000 / yearAI tools:OpenAIUpload your resume once and Scout applies for youApply with ScoutShare this job:LinkedInXSave imageThis role plans, launches, and optimizes paid digital campaigns to grow pipeline, managing channel strategy and a substantial annual budget. It works across Marketing, Operations, creative, Product Marketing, and Sales, using campaign and audience data to improve performance.* Permanent* Fully Remote* 7+ years### Skills and expertiseGoogle AdsYouTubeLinkedInBing AdsMeta6SenseSalesforceConnected TV advertising### Key responsibilities* Manage and optimize paid campaigns across search, social, display, video, and connected TV channels.* Develop channel experiments, audience strategies, and scalable programs to grow pipeline and improve return on ad spend.* Track budgets and campaign metrics, then adjust strategy based on performance and business goals.## How this job comparesCompared with 156 open senior marketing jobs on October 10, 2026.Pay: This job pays $110K to $140K a year. The 84 open senior marketing jobs that publish US pay start at $155K on average, so this job starts about 29% lower.Similar open jobs: We Love AI Jobs lists 156 open senior marketing jobs at 97 companies.Remote work: This job is remote. 29 of the 156 senior marketing jobs (19%) are remote.AI in this role: Medium. The role uses AI tools and works with AI systems as a regular part of the job. The role uses AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation. AI supports the marketing work but is not the role’s primary focus.## Full descriptionAbout OutreachOutreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.About the TeamOur Digital Marketing team is small, but powerful. We sit at the intersection of pipeline growth, segment marketing and brand experience, blending analytical rigor with creative energy. We are innovative and nimble to constant changes in the marketing landscape, driving key business results for the organization.About the RoleThe Senior Performance Marketing Manager is pivotal in driving pipeline growth by bridging marketing and operations to develop and execute data-driven campaigns across PPC, Social, Display, and Video Advertising Platforms. This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability.Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, OpenAI, Meta and others that come available. The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure with the ability to leverage AI in support of your responsibilities.The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth. This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory, with meaningful autonomy over channel strategy and budget allocation within your portfolio.Location: Remote within the USYour Daily Adventures Will Include• Lead cross-functional partnership between Marketing and Operations to develop audience strategy, segmentation, and scalable performance marketing programs. Drive shared budget and KPI goals in the process.• Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Bing Ads, Display, LinkedIn, Meta and Connected TV (CTV).• Lead the development and execution of new channel and campaign experiments, identifying scalable opportunities to drive pipeline growth.• Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals.• Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets.• Understand immediately what is working, what isn’t, and what might be broken, proposing new strategies and tactics to improve the ROAS.• Leverage customer segmentation and target market inputs to optimize media performance.• Work closely with creative, product marketing, and sales teams to develop high performing ads.• Manage portions of a budget in the range of $5M-8M per year.• Manage multiple agencies that support the execution of your strategies, while also having your own ability to execute in the different platforms as needed.• Serve as the strategic expert for our paid digital programs.Our Vision Of You• Demonstrated history of delivering measurable results through performance marketing.• 7+ years of experience in growth marketing/performance marketing.• Comfortable using AI-powered tools to inform media optimization, performance diagnostics, and audience segmentation, with curiosity to adopt new AI-driven platforms and techniques as they emerge.• Proficiency with Google, Youtube, LinkedIn, and Bing platforms is essential; familiarity with additional channels is a plus with an expectation that you are a quick learner. #J-18808-Ljbffr