Senior Manager, Direct to Consumer

Position Summary We are seeking a Senior Manager, DTC to help lead our Conair beauty brands through best‑in‑class digital commerce experiences. This role will play a key part in growing our DTC business. As a senior member of the DTC team, you will own critical aspects of the digital storefront, driving merchandising strategy, optimizing product storytelling and collections, and leading promotional execution to deliver a premium, seamless, and highly shoppable experience. You will partner closely with cross‑functional teams to bring our digital vision to life while supporting the continued growth and evolution of our DTC business. Key Responsibilities Business Ownership & Strategy Own DTC P&L and core performance metrics, including revenue, margin, conversion, AOV, traffic, retention, and customer acquisition costs. Develop, forecast, and execute a comprehensive DTC growth strategy aligned with brand, BU, and company objectives in partnership with Finance and Supply Chain. Report on sales performance, margin drivers, customer metrics, and promotional effectiveness to senior leadership, translating insights into action. Site Management & Digital Experience Oversee day‑to‑day DTC site operations across merchandising, UX, content, checkout, and mobile experience on Salesforce Commerce Cloud. Lead onsite merchandising strategy, including product assortment, collections, navigation, storytelling, and seasonal campaign execution. Own promotional planning and execution in partnership with Marketing and Brand, balancing impact, customer experience, and profitability. Drive continuous optimization of the end‑to‑end site experience to improve conversion, AOV, retention, and overall user experience. SEO/GEO & Acquisition Develop and execute a comprehensive SEO/GEO strategy with external agencies to drive qualified organic traffic and improve search visibility. Lead ongoing SEO/GEO audits, keyword research, and page‑level optimizations to balance search performance and customer experience. Partner with performance marketing, CRM, email, and social teams to deliver an integrated acquisition and retention strategy. Inventory & Operations Partner with inventory planning and operations teams to ensure optimal stock levels, product availability, and fulfillment performance. Monitor sell‑through, SKU performance, and site analytics to inform demand planning, replenishment, and markdown strategy. Ensure operational excellence across pricing, content accuracy, and site readiness. Customer Service & Experience Partner with customer service and CX teams to deliver timely, brand‑aligned support and improve post‑purchase communication. Use customer feedback, return data, and support insights to identify friction points, reduce WISMO inquiries, and improve policies and processes. Leadership & Collaboration Work closely with creative, IT, and customer service teams to deliver a best‑in‑class customer experience. Manage vendor and agency relationships for platforms, Salesforce, SEO and site development. Qualifications 5–10 years of experience in DTC eCommerce, digital merchandising, or online retail Proven track record of driving growth and optimization in an owned eCommerce channel Strong understanding of DTC KPIs, conversion optimization, and customer journey best practices Experience / Proficient in Salesforce Commerce Cloud Experience partnering cross‑functionally in a matrixed organization Data‑driven mindset with the ability to translate insights into action Excellent communication and stakeholder management skills Experience in consumer, beauty, lifestyle, or retail brands preferred Environmental Factors Working conditions are normal for an office environment. Must be able to sit for extended periods of time. Must be able to use a computer keyboard and view a monitor for extended periods of time. This role requires Stamford, CT office on‑site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays. What we offer Comprehensive Medical/Dental/Vision plans Generous Paid Time Off Programs Life & Disability Insurance FSA/HSA/Dependent Care FSA Paid Parental Leave 401k and company match EAP & Employee Wellness Programs Volunteer Days Paid Time Off Free breakfast and lunch in the Stamford office About Conair Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories. Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands include CONAIR, Cuisinart, Cuisinart Outdoors, BaBylissPro, Scünci , TRAVELSMART by CONAIR, and Waring. Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products. At Conair, we inspire our customers with innovative high‑quality products and brands that enhance their lives. #J-18808-Ljbffr