Director, MarTech Content & Workflow Design

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

As a dedicated Director, MarTech Content & Workflow Design, you will lead the Association-wide transformation of content management and workflow capabilities while serving as a hands-on practitioner, combining strategic vision with deep platform expertise. Owns and continuously enhances tools such as Adobe Experience Manager, Aprimo, Workfront, and DAM, ensuring seamless integration across the MarTech ecosystem. Builds and scales a high-performing team of practitioners and configuration specialists, fostering strong technical capabilities, workflow innovation, and operational excellence. Drives adoption, alignment, and measurable impact through cross-functional partnerships, while mentoring talent and establishing a culture of continuous improvement. Ensures a future-ready content infrastructure that evolves with industry trends and elevates customer experience.

This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site four days per week.

What you'll do:

• Attracts, selects, and develops a Digital or Technology Product Management team in the attainment of product and experience goals and objectives.
• Manages day to day activities of the Digital or Technology product management team or and actively manages resources to ensure optimal efficiency and effective delivery.
• Responsible for end-to-end technology and digital product management activities for a product portfolio, or product line or group, or a major market segment or ''''vertical'''' market.
• Sets new Digital or Technology product strategies and leads team to define product strategy for a product portfolio, product line or group and oversees the development, analysis, and alignment of product strategy and roadmaps.
• Applies product management expertise in state-of-the-art digital and technology domains.
• Improves the business outcomes of the team by injecting strategic and innovative thinking in digital and technology product and service solutions.
• Guides teams in implementing data-driven methodologies across multiple channels, including emerging technology and mobility, to optimize end user experiences to drive KPI/KRIs.
• Guides team in developing best-in-class practices, tools, and processes to collect data, member feedback, derive insights, and inform product decisions.
• Leads team to effectively manage ambiguity, and influence others to drive clarity, solutions, and execution plan among team and stakeholders.
• Collaborates with and influences senior leaders, Digital or Technology product managers, developers, vendors, designers and other stakeholders to ensure successful product strategies and product/ feature launches.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing; OR an Advanced degree and 6 years of Digital/Technology Product Management experience, to include Digital/Technology experience in Strategy/Planning, Innovation, User Experience, Process Engineering, Analytics, and/or Research/Testing.
• 3 years of direct team lead or leading matrixed or cross-functional teams.
• Demonstrated ability to think strategically, communicate effectively, and leverage and influence leadership and cross-functional teams to develop and execute product strategy.
• Solid business acumen combined with strong technical and customer experience foundations.
• Knowledge of Technology/Digital products and/or emerging technology platforms, applications, data analysis and research techniques, and standards.
• Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment.
• Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods.
• Ability to excel in a dynamic environment with shifting priorities and a high degree of independence.
• Demonstrated people management skills.

What sets you apart:

• Platform Practitioner Experience: Hands-on experience implementing and optimizing MarTech ecosystems (e.g., Adobe, Salesforce, Aprimo)
• Integration Across MarTech Ecosystem: Strong ability to connect workflow and content capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
• AI Application: Experience with future-ready content infrastructure that evolves with industry trends and elevates member customer experience, with a preferred focus on applying AI capabilities, including generative AI and agent-based solutions, to optimize workflows and accelerate innovation.
• Governance & Compliance Leadership: Experience establishing governance frameworks for content workflows, ensuring compliance with brand standards and regulatory requirements.
• Innovation in Workflow Automation: Demonstrated ability to leverage automation and emerging technologies (AI-driven workflow optimization, predictive resource planning) to enhance speed-to-market.
• Executive Stakeholder Engagement: Proven success in influencing senior leadership and building enterprise-wide partnerships to align workflow initiatives with strategic business goals.
• Agile Delivery Expertise: Experience leading agile teams and managing complex backlogs for multi-platform implementations, ensuring timely delivery and business alignment.
• Change Management & Adoption: Strong background in driving organizational change and training programs to ensure successful adoption of workflow and content management tools.
• Integration Across MarTech Ecosystem: Strong ability to connect workflow and content capabilities with campaign tools, CRM, and decisioning platforms for seamless marketing execution.
• US military experience through military service or a military spouse/domestic partner

Compensation range: The salary range for this position is: $143,320 - $273,930.

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.


Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.


USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.