Marketing Manager

Marketing Manager

KCLS is hiring a Marketing Manager to lead the marketing team within the Communications and Marketing department, including our e-mail, social media, video, photography, and web content. The position also oversees our ongoing and future advertising campaigns and is the brand manager for KCLS. This position develops campaigns in partnership with the Communications Manager and Graphics department, utilizing all our internal resources to achieve organizational goals and enhance awareness of KCLS with new and existing patrons across King County.

In this position you will:

• Lead 4-5 large-scale, system-wide seasonal marketing campaigns annually. Collaborate with Communications team and lead creative teams to produce promotional content and execute digital components of campaigns and KCLS storytelling in organic channels.
• Participate in every phase of the development process, including writing creative/advertising briefs, writing marketing copy, providing creative direction and feedback throughout the review process, signing off on final approval for production, and ensuring deadlines are met.
• Collaborate with cross-functional partners throughout the organization to facilitate project intake and guide marketing strategy.
• Plan and manage seasonal and always-on advertising campaigns across digital, print, and social media platforms in collaboration with advertising agency. Lead internal creative team in concepting, developing, producing and handing off final paid media campaign deliverables, including copy.
• Serves as a liaison between KCLS and external advertising agency.
• Produce and oversee digital content calendar, including social media, email content, and web content.
• Focus on brand positioning in the market and alignment with promotional goals. Provide brand management guidance to the department in the development of marketing and communications materials.
• Create and maintain marketing processes, best practices, templates, workflows, and checklists.
• Act as project manager for the marketing team's deliverables
• Establishes goals, action plans, timelines, and expectations with department leadership for successful team performance.

Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.

About King County Library System (KCLS): KCLS has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1.5 million diverse patrons, providing an unparalleled collection of library materials, resources, technology, services, and programs. Approximately 1,000 engaged and passionate staff provide service in 50 community library locations and patron engagement using direct outreach, programs, and virtual assistance. Our service area includes cities, towns, tribal lands, and unincorporated districts of King County, with the exception of the city of Seattle. From a 2021-2022 comprehensive Diversity, Equity, and Inclusion (DEI) Assessment Demographics and Language Report, of the more than 1.5 million residents who live within the KCLS service area, almost half identify as Black, Indigenous, or People of Color (BIPOC). Moreover, roughly one-third of the KCLS community speaks a language other than English as their first language. The King County Library System values the diverse perspectives, lived experiences, and cultures of all qualified individuals. We seek applicants that reflect the diversity of the communities we serve and encourage individuals of all backgrounds to apply, including BIPOC (Black, Indigenous, and other people of color), immigrants, refugees, women, LGBTQIA+, individuals with disabilities, veterans, etc. KCLS welcomes reasonable accommodations for persons with disabilities as an opportunity to assist qualified individuals to participate in the job application or interview process and/or perform the essential functions of the position upon hire. Need an accommodation to apply or interview? Call View phone number on click.appcast.io or email View email address on click.appcast.io. KCLS ensures equal opportunities and consideration for all job applicants, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. KCLS does not tolerate discrimination or harassment during any stage of employment, including in recruiting, hiring, promotion, termination, leave of absence, compensation, or training.