Innovation Brand Manager

Join to apply for the Innovation Brand Manager role at izzio artisan bakery Get AI-powered advice on this job and more exclusive features. This range is provided by izzio artisan bakery. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $110,000.00/yr - $125,000.00/yr Additional compensation types Annual Bonus Direct message the job poster from izzio artisan bakery At izzio Artisan Bakery, we believe great bread starts with great ingredients—and great people. As the #1 selling and fastest-growing sourdough brand, we craft our bread in small batches using time-honored techniques, simple ingredients, and a passion for quality. Naturally fermented and incredibly delicious, izzio is real artisan sourdough. Our team is at the heart of everything we do—and a key ingredient in our success. Position Summary Reporting to Marketing, the Innovation Brand Manager plays a critical role at the intersection of consumer insight, analytics, and R&D. Rooted in deep consumer‑ and customer‑centric thinking, this role serves as the connective tissue between early‑stage ideas and successful market launches. The Innovation Brand Manager owns commercial validation from concept through commercialization, ensuring new ideas are grounded in clear market opportunity, compelling positioning, and strong financial rationale. This role leads market sizing, competitive assessment, and early business case development, and partners cross‑functionally to guide innovation through launch and lifecycle management. A strong command of SPINS and related data sources is essential to inform decision‑making at every phase. Essential Functions Business Validation & Market Analysis Evaluate commercial opportunities for innovation, including market sizing, price‑pack architecture, competitive benchmarking, and cannibalization analysis, using SPINS and other syndicated data sources independently. Translate consumer insights, customer needs, and category trends into clear business requirements that shape early product concepts. Own and implement a structured concept briefing process to ensure all innovation ideas are consistently evaluated and aligned with strategic priorities. Define and reinforce commercial guardrails—including pricing targets, retailer requirements, and channel priorities—throughout the development process. Build and manage financial models and P&Ls for new products to ensure viability prior to launch. Partner on portfolio architecture by shaping price ladders, pack sizes, and packaging strategies; regularly assess existing breads and proactively recommend optimization or discontinuation. Maintain and manage a rolling 12–18 months innovation pipeline in collaboration with Sales, R&D, and Operations, aligned to retail resets, e‑commerce timelines, production lead times, and marketing calendars. Lead the innovation briefing process, providing clear recommendations on positioning, value propositions, claims hierarchy, and execution guardrails across channels. Develop sell‑in presentations, launch toolkits, FAQs, and channel strategies; support shopper marketing efforts to maximize in‑market performance and internal alignment. Lead post‑launch performance reviews in partnership with analytics, synthesizing insights into actionable recommendations for portfolio optimization and lifecycle management. Identify and support consumer research initiatives as needed, translating research findings into clear strategies, positioning, and compelling selling stories. Position Requirements Bachelor’s degree in business, Marketing, eCommerce, or related field. Experience: A minimum of 2‑5 years of experience in CPG product management, brand management, or commercialization roles within high‑growth companies, with a proven track record of successfully analyzing and interpreting complex data. SPINS, Circana, or NIQ – CPG experience required, ideally food. Experience with household panel data (e.g., Circana, Numerator) preferred. Experience executing and interpreting consumer research is a plus. Relevant experience with CRM systems (e.g., Salesforce), ERP/shipment data software is highly desirable. Core Skills Passion for insights : You love understanding the customer and consumer and bring that voice to life while turning insights into action. Problem‑Solving : Strong analytical thinking with a growth mindset with a passion for learning, sharing and continuous improvement. Communication : Excellent verbal and written communication skills with the ability to present complex data insights clearly with an ability to influence multiple stakeholders without direct authority. Collaboration : Strong team player with the ability to work in a fast‑paced cross‑functional environment with collaboration and strong project management skills. Time Management : You move from strategy to execution seamlessly and can manage multiple projects with ambiguity, prioritizing deadlines effectively with rapid timelines. P&L experience : Experience building and managing P&L to assess margins and achieve company financial goals. Development : Hands‑on experience leading products through a stage‑gate commercialization process and completing SKU rationalization assessments. Commitment to quality : You understand that nothing can stand in the way of the perfect final customer and consumer experience, quality is paramount and cutting corners is never an option. Location: Remote Reports to: VP of Marketing Position Closing Date: 1/14/2026 Compensation is based on the level of experience, other relevant experience, and requirements of the position. The range provided serves only as a guideline and does not automatically qualify all candidates (internal or external) for the high end of the range. Base Salary Range: $110,000 to $125,000 plus annual bonus Our Benefits Include: Compensation : Competitive base salaries (commensurate with experience) along with potential bonus program and other recognitions dependent upon role. Health & Wellbeing : Comprehensive medical, dental, and vision insurance options to keep you and your family covered. Financial Security : 401(k) with company match, life insurance, and long‑term disability. Work‑Life Balance : Paid time off, paid holidays, and flexible scheduling where possible. Growth & Development : We are committed to the growth of our employees by providing ongoing training, professional development opportunities, and pathways to advance your career. Breadquarters Perks : Weekly take‑home bread, because real sourdough bread is part of your life, not just your job. You’ll also enjoy the occasional team meal, first tastes of our innovation, and coffee is provided at the office. Recognition : izzio encourages a recognition culture and offers opportunities to recognize peers via our Employee Portal Recognition & Rewards. At izzio, you’re more than just an employee, you’re a key ingredient in our success. We value craftsmanship, teamwork, and innovation, and we’re proud to create breads that bring joy to our customers every day. When you join our team, you become part of a community that respects your contributions, supports your growth, and celebrates the art of baking together. Seniority level Mid‑Senior level Employment type Full‑time Job function Product Management and Marketing Food and Beverage Manufacturing Referrals increase your chances of interviewing at izzio artisan bakery by 2x #J-18808-Ljbffr izzio artisan bakery