Brand Marketing Manager

360 Brand Campaign Manager, Armani & Valentino Company: L’Oréal | Posted Mar 14 | Full-time | New York We are L’Oréal, committed to beauty and responsible innovation across more than a century. Our Luxury Products Division spans 21 aspirational brands, including Armani, Valentino, and others. What You Will Do – The 360 Brand Campaign Manager leads asset and content strategy for Media, retail, and e‑retail for VALENTINO and ARMANI Beauty, ensuring the flow of brand assets to all touchpoints, maintaining quality, consistency, and premium positioning. In collaboration with eBusiness, Media and Marketing Teams, you will manage creative submission and optimizations of media campaigns, POS, and PDP activations, using data to improve ROI and share best practices with global teams. Key responsibilities include: Asset optimization for media campaigns and ecommerce platforms across perfume, fragrance, and makeup categories. Creative submission and optimization for permanent POS, trade activations, events, and pop‑ups. End‑to‑end delivery and optimization of assets for Media, Retailer Media, POS, PDP, and brand activations. Integrated campaign leadership across social, programmatic, CTV/STV, OOH, and retailer media. Data‑driven creative optimization using VidMob, Vizit, and analytics platforms. Retailer partnership and asset customization for retailer‑specific media campaigns. Adapt, prepare, and deliver content for POS and IRL activations. Audit and analyze PDPs for top SKUs, recommend improvements, and ensure brand consistency. Maintain digital asset management, trafficking, quality control, workflow management, and rights management. Cross‑functional liaison to ensure deliverables adhere to brand guidelines. Required Qualifications – Bachelor’s degree in Marketing, Communications, or related field; 3+ years experience in digital asset management and trafficking in beauty or consumer goods; strong understanding of digital marketing channels and platforms; excellent organizational, project management, and communication skills; proficiency in Microsoft Office Suite, Adobe Creative Suite; and strong attention to detail. Benefits – Salary range $98,400‑$140,200; competitive medical, dental, vision, 401K, pension; hybrid work policy; flexible time off, vacation buy program, volunteer time, and more; access to internal shop, mobile allowance; learning and development; employee resource groups; mental health and wellness programs. Equal Opportunity Employer – L’Oréal is an equal opportunity employer and we value diversity, inclusion, and innovative work culture. We do not discriminate on race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability, or other protected status. #J-18808-Ljbffr