Paid Media Specialist

RESPONSIBILITIES Develop and execute paid media campaigns across Google Ads and Meta that align with client goals and drive meaningful engagement, conversions, and results. Manage accounts ranging from smaller local budgets to large, enterprise-level paid media programs, adapting strategy based on account size, complexity, and business objectives. Develop campaign strategies for service-based and lead-generation businesses, including campaigns where conversions may include phone calls, form submissions, appointments, consultations, or qualified leads. Conduct thorough keyword research, audience targeting, competitive analysis, and bid management. Continuously optimize campaign structure, ad messaging, targeting, budgets, and bidding strategies based on performance data. Data & Performance Management Analyze campaign and business data to identify opportunities and drive measurable performance improvements. Demonstrate a strong understanding of conversion tracking, attribution, KPIs, and campaign measurement. Monitor metrics including conversion rates, cost per acquisition, cost per qualified lead, ROAS, store visits, and other client-specific KPIs. Identify tracking, attribution, or data-quality issues and take ownership of getting them resolved. Translate complex data into clear, actionable insights and strategic recommendations. Partner with content and creative teams to develop high-performing, tailored ad creative. Collaborate with client success teams to deliver insightful performance reporting and proactively implement enhancements. Clearly communicate campaign results, opportunities, and strategic recommendations to internal teams and clients. Serve as a trusted resource for paid media strategy and performance. Take ownership of assigned accounts and proactively identify opportunities for improvement. Qualifications 3+ years of hands-on experience managing paid media campaigns, with strong Google Ads experience. Experience managing enterprise-level and smaller accounts, including significant paid media budgets. Experience with service-based businesses and lead-generation campaigns Strong understanding of Google Ads and Meta Ads, including campaign structure, keyword strategy, audience targeting, bidding, and optimization. Strong analytical and data skills with experience using Google Analytics and reporting platforms. Understanding of conversion tracking, attribution, lead quality, and campaign measurement. Demonstrated ambition, attention to detail, and commitment to continuous performance improvement. Exceptional communication skills and a collaborative approach that positions you as a dependable resource for clients and internal teams. No third parties or search marketing firms will be considered. Job Type: Full-time License/Certification: Google Ads Certification (Required) Salary: $60,000.00 - $75,000.00 per year ABOUT SINGLE THROW MARKETING Single Throw Marketing is one of the nation’s oldest and most respected digital marketing agencies. For 25 years, Single Throw has provided award-winning and groundbreaking innovation surrounding digital marketing expertise that gets businesses found and chosen amid the rapidly shifting digital medium ground beneath our feet. Supporting mid-sized, multi-location organizations alongside large, global corporations, Single Throw has outlasted the earliest iterations of the commercialized internet and continues this pioneering spirit today. Never a generalist, Single Throw Marketing is a beacon of adaptive Search and Paid Media channels, an AI optimization standard-bearer, and a multi-location marketing trailblazer that clients across the US and the world depend upon daily. At Single Throw, our culture is built on the power of in-person, face-to-face, high-intensity customer collaboration. Every strategy we deploy is the result of decades of deep medium expertise. We believe that gathering and leveraging every imaginable data point and semantically strategic input is what solves complex marketing problems—yielding unrivaled, ROI-centered results our clients cannot do without. If you believe the way to achieve greatness is to surround yourself with it, you are in the right place. We continuously look to acquire talent that possesses a professional predisposition to outdo anything and anyone claiming to do what we do. If this sounds like you, you may be a future Single Thrower. #J-18808-Ljbffr