Social Media Manager

The Social Media Manager supports day-to-day social media execution for Yokohama Tire across Brand, Product Marketing, Motorsports, enthusiast and community initiatives. Reporting to the Senior Social Media Manager, this role brings Yokohama’s social presence to life through content creation, community engagement, asset sourcing, publishing, event coverage and proactive identification of social opportunities. This is a hands-on role for someone who understands social media and genuinely understands automotive culture. The ideal candidate is comfortable moving between enthusiast content, product storytelling, motorsports and broader brand initiatives, with an instinct for identifying the people, moments and stories that will resonate with automotive audiences. The Social Media Manager will work within established social strategy and content direction while being expected to contribute ideas of their own. Whether identifying a relevant trend, discovering an untapped story within existing assets, recognizing an opportunity during a race weekend or finding a piece of content that belongs on Yokohama’s channels, this person should be curious, proactive and comfortable bringing recommendations forward. This role will also require regular travel to motorsports events, automotive activations, production shoots and other brand opportunities. The Social Media Manager should be comfortable capturing social-first content in fast-paced environments and will progressively develop the knowledge and judgment necessary to represent the social team independently at select events. Charts+Darts operates in a hybrid environment for this account. This position requires in-person work at Yokohama Tire’s Santa Ana, CA office two days per week, in addition to event travel as needed. Candidates interested in this role must include a portfolio of work that demonstrates both concept-driven thinking and hands-on making, ideally including work that explores AI or emerging creative tools. Description The Social Media Manager supports day-to-day social media execution for Yokohama Tire across Brand, Product Marketing, Motorsports, enthusiast and community initiatives. Reporting to the Senior Social Media Manager, this role brings Yokohama’s social presence to life through content creation, community engagement, asset sourcing, publishing, event coverage and proactive identification of social opportunities. This is a hands-on role for someone who understands social media and genuinely understands automotive culture. The ideal candidate is comfortable moving between enthusiast content, product storytelling, motorsports and broader brand initiatives, with an instinct for identifying the people, moments and stories that will resonate with automotive audiences. The Social Media Manager will work within established social strategy and content direction while being expected to contribute ideas of their own. Whether identifying a relevant trend, discovering an untapped story within existing assets, recognizing an opportunity during a race weekend or finding a piece of content that belongs on Yokohama’s channels, this person should be curious, proactive and comfortable bringing recommendations forward. This role will also require regular travel to motorsports events, automotive activations, production shoots and other brand opportunities. The Social Media Manager should be comfortable capturing social-first content in fast-paced environments and will progressively develop the knowledge and judgment necessary to represent the social team independently at select events. Charts+Darts operates in a hybrid environment for this account. This position requires in-person work at Yokohama Tire’s Santa Ana, CA office two days per week, in addition to event travel as needed. Candidates interested in this role must include a portfolio of work that demonstrates both concept-driven thinking and hands-on making, ideally including work that explores AI or emerging creative tools. Salary $60,000-$80,000 / yr The Right Fit for Charts+Darts Collaborative with strong interpersonal skills. Communication is sacred here. Proactive, curious and comfortable bringing ideas forward rather than waiting for every assignment to be defined. Highly receptive to feedback and able to retain and apply client direction to future work. Comfortable working across multiple programs and priorities without creating unnecessary communication silos. Passionate and knowledgeable about automotive, motorsports and enthusiast culture. Able to recognize compelling social stories and understand what will resonate with enthusiast audiences. Resourceful and comfortable working independently while knowing when to ask questions or escalate a decision. A strong team player who wants to develop deeper knowledge of the brand, its audiences and the people behind its programs. Responsibilities Content Creation – 30% Create social-first content for Yokohama Tire across Brand, Product Marketing, Motorsports, enthusiast and community initiatives, including short-form video, photography, carousels and platform-native creative. Concept, capture and edit original content designed specifically for Yokohama’s social channels, adapting creative approaches to the platform, audience and opportunity. Turn existing assets into compelling social stories through thoughtful selection, sequencing, editing and social-first creative development. Draft social copy using Yokohama’s established brand voice, historical content, available tools and client feedback, incorporating learnings into future work. Support major campaigns and special projects, taking ownership of assigned social deliverables from concept through publishing. Social Execution & Community Management – 30% Actively source, evaluate and organize high-quality content from Yokohama’s digital asset management system, event libraries, partners and other approved sources. Schedule and publish approved content across major social platforms including Instagram, Facebook, Threads, TikTok, YouTube and X. Lead day-to-day monitoring and engagement across Yokohama’s social channels, including comments, mentions, tags, user-generated content and relevant community conversations. Engage in accordance with established brand voice, community guidelines and social direction, escalating sensitive or higher-level interactions when appropriate. Monitor incoming Instagram collaboration requests and other social partnership opportunities, gathering relevant context and providing an initial recommendation to the Senior Social Media Manager for review. Identify strong user-generated, partner, athlete, ambassador and enthusiast content that may present opportunities for amplification across Yokohama’s channels. Support ongoing relationships with racers, athletes, ambassadors, partners and enthusiast communities under the direction of the Senior Social Media Manager. Verify copy, names, results, standings, product information, tags, partner attribution and other factual details for accuracy before content is submitted for review or publishing. Automotive, Motorsports & Event Coverage – 30% Travel to motorsports events, automotive activations, car shows, production shoots and other brand experiences to capture social-first photo, video and real-time content. Identify and capture compelling social stories in fast-paced automotive and motorsports environments, assessing which moments, people, products and action will resonate with enthusiast audiences while working within established brand, event and safety guidelines. Support pre-event planning through research, social briefs, content priorities, shot lists and coordination with internal and external teams. Research and monitor relevant events, series, drivers, standings, results and social conversations to support accurate, timely coverage and identify social opportunities. Capture, edit and organize content efficiently in live environments, communicating relevant developments and opportunities back to the social team. Develop the knowledge, judgment and event experience necessary to progressively assume independent social coverage of select events. Follow all credentialing, access and safety requirements when working at racetracks, paddocks, off-road courses and other active event environments. Trends, Ideation & Team Collaboration – 10% Stay current on social media trends, platform behavior, automotive culture, motorsports and emerging content formats. Proactively identify and pitch relevant trends, content concepts and timely opportunities for Yokohama. Contribute ideas and observations to editorial planning while supporting content priorities established by the Senior Social Media Manager. Collaborate with agency creative, strategy, production and account teams while supporting social reporting, shared learnings and visibility across the broader team. Qualifications The ideal candidate will have 3-5 years of professional social media, digital content, automotive media or related marketing experience, with strong familiarity with automotive, motorsports and enthusiast culture and the communities, language and experiences surrounding car culture; familiarity with automotive events such as races, car shows, enthusiast gatherings, track events, industry events or similar environments strongly preferred. Strong knowledge of major social platforms including Instagram, Facebook, Threads, TikTok, YouTube and X, with an understanding of how content and audience behavior differ across platforms. Demonstrated ability to create engaging social-first content, including photography, short-form video and platform-native creative. Strong visual judgment and ability to select imagery and assets that tell a compelling story. Strong writing skills with the ability to learn and consistently apply an established brand voice. Ability to capture and edit usable social content quickly in fast-moving live environments. Working knowledge of social media publishing, community management, reporting and social listening tools. Highly receptive to feedback with a demonstrated ability to retain and apply client input to future work. Strong attention to detail, particularly when working with product information, motorsports results, partner relationships and time-sensitive content. Exceptional organizational and time-management skills with the ability to manage multiple projects and changing priorities. Ability to work independently and collaboratively while recognizing when additional direction or approval is required. Travel & Work Environment Regular travel is an essential function of this role. Event coverage may require domestic travel and work outside standard business hours, including early mornings, evenings and weekends. This role regularly operates in active automotive and motorsports environments including racetracks, paddocks, off-road courses, car shows and other live event settings. Candidates must be comfortable working in fast-paced environments, moving throughout event venues while carrying necessary content equipment, and following all event-specific credentialing and safety requirements. This is a hybrid role requiring in-person work at Yokohama Tire’s Santa Ana, CA office two days per week when not traveling for approved business or event coverage. Equipment/Software Used Expert level ability using Photoshop, CapCut and native social editing tools GSuite tools Final Cut Emplifi, Sprout, or other social media reporting tools Lightroom/Premiere Pro (basic levels) Microsoft Office (Outlook, Word, Excel, PowerPoint) Slack Benefits Hybrid working environment requiring in-person work at the client office in Santa Ana, CA two days per week Business hours are 9:30 to 5:30 Pacific Standard Time Eligible health benefit packages offered (medical with optional vision and dental) Generous PTO Eligible 401k retirement plan option with company match Flexible work schedule and environment A leadership team that will be invested in your growth and education #J-18808-Ljbffr