Social Media Manager

Social Media ManagerReports to: Director of Digital MarketingCome grow with us! Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high-visibility work for a global leader in visual technology. At ViewSonic, we are celebrating nearly four decades of excellence, carrying on the same entrepreneurial spirit and innovation we've had since 1987. Our brand and products are well-known throughout the industry. As a result, we are growing quickly and are looking for energetic, motivated team members to expand our nest. As ViewSonic expands centralized social media leadership globally, we are seeking an experienced and proactive Social Media Manager to help shape the future of our social presence, audience engagement, and integrated digital marketing initiatives.Your Role and ImpactThe Social Media Manager will serve as the strategic and operational lead for ViewSonic's global social media presence and channel performance — translating brand campaigns, vertical marketing initiatives, and product priorities into platform-native social execution, while owning the fast-moving, trend-driven, social-first work that lives uniquely on these channels. This role will be responsible for developing and executing social-first marketing initiatives, managing editorial planning and publishing governance, identifying proactive campaign opportunities, and helping elevate overall social engagement, audience growth, and campaign visibility.This role will help align social media initiatives with broader digital marketing, demand generation, awareness, and audience engagement objectives. In addition, it will support global/regional social media teams by helping to guide their strategies and ensure consistency with the company's values, brand voice, and overall social direction.This individual will work cross-functionally with Vertical Marketing Managers, Product Managers, Digital Marketing, Creative Services, and executive stakeholders to translate business priorities into compelling platform-native social campaigns and content strategies.The ideal candidate is equal parts strategist, collaborator, and executor — someone who understands both the creative and analytical side of modern social media and can proactively bring ideas forward while helping establish scalable processes, optimization strategies, and operational best practices.Day to Day ResponsibilitiesDevelop and execute the global social channel strategy and social-first programs that bring ViewSonic's brand narrative, integrated campaigns, and vertical marketing initiatives to life across platformsOwn ViewSonic's social-first and real-time engagement work — cultural moments, platform trends, community-driven content, partnerships, and creator/influencer opportunities — moving at the speed social platforms requireTranslate broader marketing initiatives into platform-native social execution plans and amplification strategiesManage and oversee the centralized social media calendar, publishing workflows, and content prioritization processPartner with the Brand & Integrated Campaign Manager and Vertical Marketing Managers to receive campaign briefs and translate them into social-native activations; own the social planning rhythm, creative handoffs, and platform execution within each campaignPartner with Digital Marketing team members to align social strategies with paid media, web, email, SEO/GEO, and integrated campaign initiativesEnsure social media messaging aligns with overall marketing direction while optimizing for platform-native engagement and audience behaviorMonitor social media performance, audience engagement trends, and campaign effectiveness to provide actionable recommendations and optimizationsLeverage platform analytics and performance data to continuously optimize content strategy, audience engagement, and campaign effectivenessPrepare performance recaps, strategic insights, social trend updates, and recommendations for leadership visibility and internal communicationsStay informed on evolving social platform trends, algorithm changes, emerging formats, and best practicesSupport and help guide junior social media team members by improving workflows, operational consistency, and execution qualityCoordinate with creative and production teams to develop social-native creative — short-form video, platform originals, and adaptations from brand and campaign hero assetsContinuously test and optimize social strategies, content formats, messaging approaches, and audience engagement tactics to improve performance over timeYour ProfileBA in Marketing, Communications, Business, or related field5+ years of experience in Social Media Marketing, Digital Marketing, or Integrated Campaign StrategyStrong understanding of social media platforms, including LinkedIn, Instagram, Facebook, X, YouTube, Reddit, TikTok, and emerging channelsProven experience developing and executing strategic social media campaignsExperience managing editorial calendars, publishing governance, and multi-stakeholder workflowsExperience managing a team and/or coaching and mentoring employees into expanded responsibilities or new rolesExperience managing and allocating marketing, social media, content, or campaign budgets of at least $50,000, including planning spend, tracking performance, and optimizing ROI against business objectivesStrong understanding of audience engagement strategies, platform analytics, and performance optimizationExperience interpreting channel performance metrics and engagement analytics to drive decision-makingUnderstanding of integrated digital marketing ecosystems and cross-channel campaign coordinationFamiliarity with paid social amplification, audience targeting strategies, and integrated digital campaignsAbility to proactively identify opportunities and develop social-first campaign ideasExcellent communication, collaboration, organizational, and presentation skillsExperience presenting performance insights and strategic recommendations to leadershipCreative mindset with strong attention to detail and execution qualityExperience working in B2B technology, enterprise, education, gaming, consumer electronics, or related industries is a plusExperience leveraging AI tools (e.g., Copilot, Gemini, Claude) to enhance productivity and streamline workflowsWhat's in it for you:Medical, Dental and Vision insurance options401k with company matchPaid Time OffCompany provided equipmentWork Environment & RequirementsOffice Presence: Hybrid: 3 days in office, 2 days local offsiteEnvironment: Normal office conditions.Physical Effort: Proficient in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.Hazards: Negligible, little or no exposure to hazardsAt ViewSonic, our mission is to provide excellence in visual experience by combining products, solutions, and ecosystem developments. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, and all employment is decided based on qualifications, merit, and business needs.The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.