CRM & Marketing Performance Manager - Gee Automotive Companies

Gee Automotive Companies is seeking a CRM & Marketing Performance Manager to support marketing performance and operational effectiveness across our dealership group.

This role sits at the intersection of CRM performance, marketing operations, analytics, and dealership sales process execution. The position helps ensure that marketing efforts translate into measurable results by overseeing lead management performance, call handling outcomes, CRM usage, and marketing reporting.

The role works closely with and reports to the Director of Marketing & eCommerce and supports dealership marketing performance and operational execution across the organization. The position will work directly with dealership General Managers and store leadership to review marketing performance, improve lead management processes, and strengthen analytics and reporting.

Key Responsibilities

CRM & Lead Performance Management

• Oversee CRM platform usage, configuration, and reporting across dealerships
• Monitor lead response times, follow-up processes, and overall lead handling performance
• Identify breakdowns in sales process or CRM usage that impact lead conversion
• Work with dealership leadership to improve CRM adoption and lead management practices
• Provide coaching and operational guidance to improve lead handling effectiveness

Marketing Performance & Dealership Support

• Support the marketing team with a wide variety of inbound requests from dealerships and internal stakeholders
• Participate in marketing performance discussions with dealership General Managers
• Help evaluate advertising performance across digital channels and lead sources
• Connect marketing activity with lead generation, call performance, and sales outcomes
• Provide recommendations to improve marketing effectiveness at the dealership level
• Assist the marketing team in evaluating marketing vendors and digital programs
• Assist with marketing projects, operational initiatives, and problem-solving across the dealership group as needs arise
• Help ensure marketing initiatives are implemented consistently and effectively across dealerships
• Identify revenue and gross profit improvement opportunities through analysis of lead management, call handling, marketing performance, and partner with the Director and with dealership leadership to develop and execute action plans that produce measurable improvements in sales and profitability

Call Tracking Management / Inbound Communication & Conversion Optimization

• Manage call tracking platforms used across the dealership group and ensure systems are functioning properly
• Monitor inbound call performance to identify missed opportunities, dropped calls, and breakdowns in the customer experience
• Work with dealership leadership to improve phone handling practices, customer communication, and overall call outcomes
• Help ensure dealership call routing, IVR structures, and call flows support a positive customer experience and connect customers to the right departments quickly
• Identify operational or technical issues within phone systems that impact customer experience or call performance
• Review call data and recordings to identify trends, training opportunities, and process improvements
• Maintain accurate attribution of marketing calls and ensure call data is reflected properly in reporting and performance analysis

Data, Analytics & Reporting

• Help improve data accuracy and reporting across CRM and marketing platforms
• Support development and maintenance of marketing and lead performance reporting
• Assist with initiatives to improve group marketing analytics and reporting visibility
• Participate in projects to enhance visibility into marketing ROI and dealership performance

Marketing Operations & Systems

• Support integrations between CRM systems, call tracking platforms, websites, and marketing tools
• Troubleshoot operational issues affecting lead flow, tracking, or attribution
• Assist with the implementation of new marketing technologies and reporting tools

Qualifications

• Automotive industry experience required (dealership or automotive digital marketing/vendor experience)
• Experience working with dealership CRM platforms and understanding of dealership lead management and sales process
• Familiarity with digital marketing channels used in automotive retail
• Ability to analyze marketing, lead, and performance data and identify opportunities for improvement
• Comfortable working directly with dealership General Managers and store leadership
• Experience evaluating marketing performance and working with automotive digital marketing vendors
• Experience with automotive call tracking systems and phone performance reporting
• Experience working with dealership websites, lead attribution systems, or related marketing technology
• Experience working within a multi-store dealership group is strongly preferred

Ideal Candidate

The ideal candidate understands how marketing, websites, leads, calls, CRM processes, and sales execution all work together to drive dealership performance.

They are comfortable reviewing performance with dealership leadership, identifying operational gaps, and helping improve both marketing effectiveness and lead management outcomes.

They are able to translate performance insights into operational improvements, working directly with dealership leadership to implement changes that drive measurable increases in appointments, sales volume, revenue, and gross profit.

This role requires someone who is analytical, operationally minded, and capable of bridging marketing strategy with dealership execution while supporting broader marketing initiatives across the group