Technical Sales Representative

Role Summary

Holley Performance Brands, founded in 1903, is a leading designer, manufacturer, and marketer of high-performance automotive aftermarket products. Our portfolio of iconic brands powers enthusiasts and racers worldwide—from classic muscle and modern performance to off-road and powersports—combining a rich heritage of innovation with a passion for performance.

Provide technical and customer service support to end customers and distributors while supporting sales efforts through product education, troubleshooting, and solution-based recommendations. Partner with internal teams to improve the overall customer experience and support dealer and customer success.

Key Responsibilities

• Respond to customer and dealer support tickets via phone, email, and ticketing system
• Provide technical assistance with diagnosing and troubleshooting customer vehicles
• Assist customers and dealers with flash tuning and calibration-related issues
• Issue RMAs and coordinate returns for faulty products
• Document technical issues and escalate findings to the Quality Control and Engineering teams as needed
• Collect and document data as requested by the calibration engineering team
• Educate customers and dealers on products, features, and best-use applications
• Support sales efforts by answering product and service questions, identifying appropriate solutions, and suggesting additional products or services when applicable
• Assist the Sales team with dealer and customer inquiries and technical requests
• Maintain accurate CRM records, including customer interactions and profiles
• Resolve product or service issues by identifying root causes, coordinating solutions, and following up to ensure resolution
• Participate in company events, trade shows, and dealer-facing activities as required
• Stay current on new products and proactively educate customers and dealers on updates

Qualifications & Experience

• High School Diploma or equivalent required
• 2–3 years of experience in customer service, technical support, or a customer-facing technical role
• Strong computer skills and ability to navigate CRM/ERP systems
• Strong analytical and troubleshooting abilities
• Excellent interpersonal, communication, and customer service skills
• Automotive technical aptitude with hands-on troubleshooting experience preferred
• European automotive enthusiast strongly preferred

Why Holley Is a Great Place to Work

At Holley, we're more than a performance parts company—we're a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.

Benefits:

· Competitive medical, dental, and vision coverage starting day one.

· 401(k) with company match

· Paid time off and 9 paid holidays

· Employee Assistance Program (EAP)

· Company-paid life and short-term disability insurance

· Employee discounts on Holley Performance Brands products, events, and partnerships

· Education Assistance program

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.

If you require assistance or accommodation due to a disability during the application process, please contact human resources.