VP, Growth Marketing - edX

Job Description

Job Description

At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale. As the parent company of edX, a leading online learning platform, 2U powers thousands of higher education offerings – from free courses to full degrees. Together with our college, university, and corporate partners, we are helping accelerate careers and transform lives.

What We're Looking For:

2U is looking for a VP, Growth Marketing for edX to expand the marketing organization for one of the world's leading online learning marketplaces. edX connects millions of learners with courses and programs from universities and industry partners around the world. As we continue evolving the platform and bringing more marketing capabilities in-house, this role will serve as the day-to-day leader of marketing for the edX marketplace.

This role will grow platform traffic, increase learner acquisition, and improve acquisition efficiency. We're looking for someone who is comfortable building and operating at the same time. You need to be a hands-on growth leader who can evolve the growth model for the platform, build the in-house team, and scale the channels that drive learner demand.

Responsibilities Include, But Are Not Limited To:

• Own the day-to-day marketing strategy and execution for the edX platform
• Drive growth in platform traffic, learner acquisition, and conversion
• Build the internal marketing capability for the platform
• Define the team structure and partner with CMO in hiring key roles
• Lead SEO and organic discovery strategy for the platform
• Manage the annual paid media budget focused on efficient learner acquisition
• Establish lifecycle marketing programs that move learners from discovery to enrollment
• Partner with product and analytics teams to drive experimentation and performance measurement.

Things That Should Be In Your Background:

We're looking for a marketing leader who is comfortable building an internal function and
operating it day-to-day

• 10+ years of experience in growth, performance marketing, or digital marketing leadership
• Experience leading growth for an international consumer marketplace, digital platform, or large-scale content site
• Demonstrated success driving organic traffic growth and customer acquisition at scale
• Deep experience with SEO, organic discovery, and performance marketing
  channels
• Experience managing marketing budgets and acquisition efficiency (CAC)
• Experience building and scaling high-performing marketing teams

We will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide millions of learners and counting with access to world-class higher education, then join us – and do work that makes a difference.

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include:

• Medical, dental, and vision coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is $271,000-$305,000, with potential bonus eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: View email address on ziprecruiter.com.

About 2U

2U partners with the world's top universities and companies to develop and deliver education programs that accelerate careers and transform lives. Through partnerships with the world's leading colleges, universities, and companies, 2U delivers thousands of online programs to millions of learners worldwide on edX, its global learning platform. From executive education and professional credentialing to master's degree programs and free, open courses, 2U transforms how top institutions deliver workforce-aligned online education, enabling professionals to advance without pausing their careers. Learn more at 2U.com.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.