CRM & Digital Marketing Lead — Fan Engagement & Growth

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media, email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results. How You’ll CREATE Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms. Own the email and paid ad marketing calendar, ensuring timely execution of campaigns that support business goals Execute end-to-end email campaigns, including building, QA, scheduling, and deployment Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions. Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics. Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts. Provide regular reporting on email, SMS and paid ad performance, delivering insights and recommendations to stakeholders and leadership. Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy Bring Your VIBE 3+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences and the pop/rock music genre Fluent in Spanish Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization. Proven track record of planning, launching, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and TikTok Ads Strong analytical skills with the ability to interpret data and translate insights into action. Experience with personalization, customer journey building, and retention-driving strategies. Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines. Strong communication skills with experience presenting data-driven insights to stakeholders and leadership. Must have a ’can do’ attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS. Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required Perks Playlist Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer): Comprehensive medical, dental, and vision coverage Including 100% coverage for out-patient in-network mental health services Fertility coverage for eligible medical plan participants Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year) Student Loan Repayment Assistance and Tuition Reimbursement 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees 3-weeks PTO for non-exempt employees 2-weeks paid Winter Break 10 Company Holidays (including Juneteenth and Wellbeing Day) Summer Fridays (between Memorial Day and Labor Day) Generous paid parental leave for every type of parent Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT. For more information, please click on the following links. E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English | Spanish Job Category Marketing, Streaming & Digital Media Salary Range: $70,300 - $80,000 The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply. #J-18808-Ljbffr Universal Music Group