Digital Marketing Manager
$80k - $100kRebel Convenience Stores
Drive engagement. Build loyalty. Shape the future of digital marketing at Rebel.
Rebel Convenience Stores is seeking a results-oriented Digital Marketing Manager to lead our digital and loyalty marketing initiatives. In this role, you'll develop and execute high-impact campaigns, optimize customer engagement, and strengthen our brand presence across digital channels. If you're a strategic marketer with a passion for data-driven growth and customer loyalty, we want you on our team. What You'll Do- Lead the planning, execution, and optimization of multi-channel digital campaigns (email, social, paid media, SEO/SEM, content).
- Manage the digital marketing calendar to align with company-wide strategies and initiatives.
- Optimize CRM campaigns and automation workflows to boost engagement and conversions.
- Track campaign performance, analyze KPIs, and refine strategies for maximum ROI.
- Collaborate with designers, copywriters, and external partners to create impactful marketing assets.
- Oversee the strategy and execution of loyalty and rewards programs, including offer design, segmentation, and personalized messaging.
- Monitor loyalty performance, provide insights, and continuously improve customer experience and retention.
- Partner with IT, customer service, and product teams to enhance system integrations and user experience.
- Support strategic marketing projects such as product launches, rebrands, and promotions.
- Manage and improve the current promotional process. Ensure deadlines are met and communicated within REBEL.
- Assist with creating promotional playbooks and or materials that are shared with operations.
- Provide direction as needed to support teams to keep tasks and projects on track.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 4+ years of experience in digital marketing and/or loyalty program management.
- Intermediate Excel Skills
- Proficiency with CRM platforms, marketing automation tools, and analytics platforms.
- Hands-on experience with Google Ads, Facebook Ads Manager, SEO/SEM, and Google Analytics.
- Strong track record of running successful loyalty, retention, or engagement programs.
- Excellent project management, analytical, and communication skills.
- Experience in retail, e-commerce, or subscription-based industries is a plus.
- Comfortable leading meetings and presenting to Senior Leadership/Vendor partners.
- Be the driving force behind digital innovation at a rapidly growing retail brand.
- Play a strategic role in shaping customer engagement and loyalty programs.
- Work in a collaborative, cross-functional environment that values creativity and results.
- Enjoy competitive pay, benefits, and career growth opportunities.
- Medical, Dental, Vision and Life Insurance
- 401K Plan
- Paid Time Off
Vacancy posted 4 days ago
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