Performance Marketing Specialist Intern

Role Description

We at Abhyaz (MTAB Technology Centre Pvt. Ltd.) are looking for a passionate and results-driven individual to join us as a Performance Marketing Specialist Intern.

• Plan, create, and execute Meta (Facebook & Instagram) advertising campaigns
• Set up and manage advertising campaigns using Meta Ads Manager
• Perform audience research, segmentation, and targeting for different campaigns
• Assist in budget planning, allocation, and campaign optimization
• Conduct A/B testing on ad creatives, audiences, and campaign strategies
• Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPA, ROAS, and conversions
• Optimize campaigns to improve lead quality and maximize return on investment (ROI)
• Coordinate with the content and design teams to develop high-performing ad creatives
• Prepare campaign performance reports and present actionable insights
• Stay updated with Meta Ads platform features, advertising trends, and best practices

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1 to 3 years of experience in Performance Marketing, with hands-on experience in Meta (Facebook & Instagram) Ads
• Strong verbal and written communication skills
• Good analytical and problem-solving skills
• Hands-on experience with Meta Ads Manager and campaign optimization
• Knowledge of audience targeting, campaign objectives, budget management, and performance metrics (CTR, CPC, CPM, CPA, ROAS)
• Experience in A/B testing and campaign performance analysis
• Proficiency in MS Excel or Google Sheets for campaign reporting
• Ability to interpret campaign data and provide actionable insights
• Need adequate resources (Laptop/Desktop with a good Wi-Fi connection)

Benefits

• Learn On-Demand SaaS Tools: Gain hands-on experience with industry-standard tools like Moodle and Zoho One, enhancing your tech skills.
• Out-of-the-Box Work: Engage in innovative projects that go beyond your primary job role, broadening your skill set.
• Remote Opportunities: Enjoy the flexibility of working from anywhere, making it convenient to balance other commitments.
• Diverse Project Experience: Work on internal projects as well as real client assignments, providing a well-rounded professional experience.
• Online Portfolio Building: Develop a strong online portfolio showcasing your work, which can be invaluable for future job applications.
• Flexible Timing: Benefit from flexible working hours, allowing you to manage your time effectively and maintain a healthy work-life balance.