Digital Manager

Your goals in this role: Manage + maintain our main marketing channels - including but not limited to Instagram, Tik Tok, Substack and Mailchimp; Support the development of high-converting paid ads with fresh creative concepts + manage the relationship with our paid ad consultants; Help evolve our brand voice and expand how "The Feels" shows up online Manage partnerships, and occasional press outreach; Ensure the company is optimizing usage of existing platforms + adopting new ones where appropriate. Duties: Strategy + infrastructure Work with the Founder to ensure content on 'the feels' marketing channels is an accurate reflection of the company's activities, voice, mission + vision; Plan, coordinate, and execute program timelines, launches, and ongoing promotional cycles; Lead / participate in brainstorming processes that seek to enliven the 'feels' IG + TikTok; On an ongoing basis, feed through paid creative concepts to graphic designers; Produce reports on a monthly basis summarizing growth + impact across social + partnerships; Bring new dimension to the 'feels' voice online. Social Media - organic Ideate on assets for organic IG + TikTok; Ensure production is in line with promotional schedule + brand pillars; Manage/maintain 'feels' voice on social; Manage 'feels' content calendar; Engage in community management - comments section, DM'ing values aligned accounts, responding to DMs in our inbox quickly; Gather available data + analytics on what's working + adjust production accordingly. Social Media - paid Provide a consistent flow of ideas for new paid creative; Work w graphic designers to produce; Manage assets + ensure timely + smooth delivery to paid specialists; Work closely with paid specialists to analyze performance + adjust creative as necessary; Analyze + occasionally manage new paid platforms like TikTok, LinkedIn + OpenAI. Email marketing Work alongside the Founder to optimize the email marketing program; Create visual blasts that are in line with the brand; Draft all copy; Monitor program performance. Platform Optimization + Management Maintain basic website updates via WordPress Engine; Work alongside Dev consultants to manage larger changes; Create new event pages in Eventbrite + sync across relevant teams (Ops, Paid, Design, Web); Success in this role looks like: effectively managing platforms, deepening brand resonance, and bringing creative fuel to our digital presence. Qualifications: Fluency in IG and TikTok, both as platforms and cultures Proven track record growing a social account or campaign from X to Y Exceptional copywriting + content creation instincts Collaborative experience with designers, producers, or creative teams Comfort with reporting + analysis (e.g. Meta Ads Manager, TikTok Analytics) Proficiency managing the back end of platforms / proficiency using WordPress Engine, Zapier, etc; High attention to detail and an inner-growth orientation Background in dating, somatics, or personal transformation = a plus Hours + Compensation: This is a freelance role averaging 20 hours/week at $35 - 40/hr, negotiable based on experience. NYC-based candidates available for 1 in-person workday per week are strongly preferred. #J-18808-Ljbffr