TikTok Shop Growth Leader - Touchland

A collective energy and ambition. A place where you can make a real difference. We’re a company that genuinely cares about our people, our products, our consumers and the environment. Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries. United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. Job Description Church & Dwight is seeking a TikTok Shop Growth Leader - Touchland to join our team. This Touchland leader will own and scale our TikTok Shop business. This role will be responsible for the day-to-day management of TikTok Shop Seller Center, affiliate programs, product setup, promotions, and performance optimization. Work Environment Remote: This role is performed on a remote basis. Occasional attendance at in-person meetings required as business needs dictate. Role Accountabilities and Responsibilities Creator Recruitment & Onboarding Identify and recruit beauty and lifestyle focused TikTok creators who align with our brand voice and target audience. Build and maintain an active roster of relevant creators to support ongoing campaigns and product launches Onboard creators into the TikTok Shop Affiliate Program, providing guidance on product positioning, education, and affiliate best practices. Manage and scale the TikTok Shop Affiliate Program Set commission structures, affiliate incentives, and campaign offers Track affiliate performance and optimize for conversion and ROI Set up and maintain product listings, pricing, inventory, bundles, and promotions Manage order flow, fulfillment coordination, cancellations, returns, and customer issues Monitor account health, compliance, and policy updates Troubleshoot operational issues and work with TikTok support as needed Relationship Management Serve as the go-to contact for creators, talent managers, and agencies. Support creators in developing authentic content — tutorials, reviews, routines, and storytelling — that builds trust and drives conversions. Performance & Strategy Lead Growth: Own Touchland DTC business on TikTok Shops, delivering GMV and profitability targets Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners.  Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process Monitor affiliate performance metrics such as conversion rate, engagement, click-through, and GMV. Analyze data to identify high-performing creators, optimize campaign performance, and scale winning strategies. Collaborate on affiliate campaigns that align with Touchland consumer needs and hero product pushes. Identify opportunities to improve product performance and merchandising Support promotional calendars, flash sales, and TikTok-led moments Cross-Functional Collaboration Partner with e-commerce, brand marketing, and product education teams to ensure messaging consistency and product accuracy in creator content. Provide feedback to product development teams based on creator and consumer insights from TikTok trends. Stay on top of the latest beauty and lifestyle cultural moments, consumer conversations, and TikTok beauty trends to keep the brand relevant and competitive. This is a hands-on role for someone who understands both TikTok culture and e-commerce operations and knows how to turn creator-led commerce into a scalable revenue stream. Education and Experience Required: Bachelor’s degree in marketing, Business, or related field 5+ years’ experience; preferably with at least 2–4 years of experience in influencer marketing, social commerce, or affiliate management, ideally within the beauty industry. TikTok Seller Center & Affiliate Center experience required.  Strong analytical skills; proficiency with sales and analytics tools.   Strong understanding of TikTok Shop’s affiliate ecosystem and the creator economy. Demonstrated ability to manage creator partnerships that drive measurable sales and brand visibility. Excellent communication, organization, and negotiation skills. Deep familiarity with beauty and lifestyle content trends, ingredients, and consumer behaviors on TikTok. Hands-on experience with TikTok Shop Seller Center Experience managing affiliate or creator programs, preferably in beauty or CPG. Strong understanding of TikTok trends, creators, and platform dynamics Excellent project management, organization, and multitasking skills. Preferred: Experience working with beauty or skincare brands, beauty agencies, or TikTok Shop sellers. Existing relationships with beauty or skincare influencers Familiarity with Shopify, Amazon Seller Central, or other marketplaces Experience scaling TikTok Shop from early stages Prior experience working directly with creators or influencer agencies Hustler attitude who is always ready to push the envelope and be creative and ambitious for the brand and team #LI-Remote Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities. For more information on our company, our brands and our culture visit us at Church & Dwight is a world-leader in household and personal care products. Our global brands include ARM & HAMMER®, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS®. Founded in 1846, we have operations globally and are listed in the S&P 500.