Senior MarTech Platform Strategist [Remote]

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role

We’re hiring a Senior MarTech Platform Strategist to lead the strategy, prioritization, and execution of Instacart’s Paid Marketing infrastructure.

As a MarTech Platform Strategist, you’ll define the vision and roadmap for Paid MarTech — from what we build vs. buy, to how systems integrate with Ads, CRM, and Off-Platform marketing channels. You’ll be responsible for identifying the highest-leverage investments, aligning teams around clear priorities, and ensuring systems are scalable, observable, and modular by design.

This is a 75% product strategy / 25% marketing intuition role — ideal for someone with deep fluency in how paid media platforms actually work, paired with strong technical instincts and product leadership experience. You’ll be the connective tissue across marketing and engineering teams — translating campaign needs into platform architecture, and helping Instacart scale performance with precision.

About the Team

This role sits within our Marketing Enablement & Technology (MET) org, where you’ll work closely with a dedicated engineering team to build the systems that power paid acquisition across Meta, Google, TikTok, affiliate, and emerging platforms. You’ll own infrastructure spanning audience tooling, event tracking, conversion APIs, and/or platform integrations — delivering the foundation for faster, smarter, and more measurable campaign execution.

About the Job

• Own and evolve the product strategy for Paid MarTech tooling — across systems like signal maturity, audience delivery, tagging architecture, and event ingestion.
• Partner with engineering to define technical implementation plans and optimize for long-term scale, reuse, and velocity.
• Make build vs. buy decisions based on impact, effort, integration complexity, and ROI — guiding vendor evaluations and onboarding processes.
• Actively identify gaps in campaign workflow, system reliability, and measurement coverage — then drive clarity around what should be fixed, when, and why.
• Collaborate with marketing leaders to deeply understand their objectives, workflows, and blockers — ensuring the infrastructure roadmap reflects real campaign needs.
• Work cross-functionally with product and engineering leads across Ads, CRM, Lifecycle, and Data to align on dependencies, roadmap sequencing, and shared platform evolution.
• Champion roadmap discipline — prioritizing ruthlessly, communicating clearly, and aligning stakeholders on tradeoffs and outcomes.

About You

Minimum Qualifications

• 7–12+ years of experience in product, growth infrastructure, MarTech, or marketing systems strategy roles.

• Deep domain fluency in paid marketing operations — including attribution frameworks, campaign optimization, and how signal quality impacts platform performance.

• Experience leading large cross-functional efforts with stakeholders across Engineering, Data Science, Product, and Marketing.

• Strong intuition for how to balance user needs, technical feasibility, and organizational readiness in complex system planning.

• A systems-first mindset, with an appreciation for modularity, observability, and scaling infrastructure for the next 10x growth phase.

• Comfort working in ambiguous or early-stage environments — bringing structure where needed, guiding teams through uncertainty, and helping establish scalable foundations from scratch.

• Technical fluency with a relevant subset of modern Paid MarTech systems and tools — for example:

  • Event and tracking infrastructure: Meta CAPI, TikTok Events API, MMPs (e.g. Branch), Firebase, GA4
  • Data and orchestration systems: Airflow DAGs, DBT modeling, event validation tools, schema QA frameworks
  • Audience management and CDP platforms: LiveRamp, Segment, mParticle, Adobe Experience Platform
  • Feed management tooling: Productsup, Feedonomics, VersaFeed, Google Merchant Center

Preferred Qualifications

• Experience shaping marketing infrastructure at scaled consumer tech or eCommerce companies.
• Working knowledge of attribution methods (MMM, MTA, Etc).
• Background in data governance and privacy-first marketing (ie GDPR, CCPA, ATT).
• Ability to influence technical architecture without writing production code.
• Experience with experimentation frameworks (holdouts, geo-experiments).
• Strong communication and storytelling skills for executive audiences.
• Curiosity about emerging ad platforms, measurement standards, and AI-driven campaign orchestration.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here .

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here .

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ

$180,000—$200,000 USD

WA

$173,000—$192,000 USD

OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI

$166,000—$184,000 USD

All other states

$149,000—$166,000 USD