Senior Director, Product Marketing

Role Description

At G2, our Senior Director of Product Marketing sits at the center of our product, marketing, and revenue strategy. This is a high-impact leadership role with broad scope: you will own the go-to-market workstream across G2's full product portfolio — from our core seller and buyer intent products to our digital advertising solutions and AI and ecosystem innovations — while serving as the primary strategic partner to Product leadership. This is a rare opportunity to shape how the world's largest software marketplace tells its product story at a pivotal moment of growth and innovation. You will report directly to the Chief Marketing Officer and be a key member of the Marketing leadership team.

In This Role, You Will:

• Product Partnership & Go-to-Market Leadership (25%)
  • Serve as the primary strategic partner to G2's Product leadership — embedded in roadmap planning, prioritization, and strategy development from the start.
  • Own end-to-end GTM strategy and execution for G2's full product portfolio, including tiered launch planning, innovation drops, and post-launch performance measurement.
  • Develop and maintain core positioning and messaging frameworks for G2's product portfolio.
• Seller-Facing Product Marketing (20%)
  • Lead product marketing for G2's core seller products — including Buyer Intent and Marketing Solutions.
  • Develop compelling value propositions, messaging, and content that resonate with marketing and sales leaders.
  • Drive product adoption and expansion by partnering with Customer Success and Marketing.
• Digital Advertising & Performance Products Marketing (15%)
  • Own product marketing for G2's digital advertising and performance products — Ads, PPC, and PPL.
  • Partner with Growth Marketing to ensure product messaging is integrated into campaign strategy.
  • Track product adoption, usage data, and seller feedback to continuously refine messaging.
• AI, Ecosystem & Partner Product Marketing (15%)
  • Own product marketing for G2's AI-powered and ecosystem products.
  • Build messaging architecture and go-to-market strategy for G2's H3 innovation pipeline.
  • Support partner marketing strategy in collaboration with Partner Marketing.
• Cross-Functional Marketing Orchestration (10%)
  • Drive strategic alignment across Brand and Growth Marketing.
  • Develop the messaging and enablement content that equips our revenue teams.
  • Represent PMM in Marketing leadership discussions.
• Team Leadership & Development (15%)
  • Lead and develop a talented product marketing team.
  • Establish clear role expectations and individual development plans.
  • Build and maintain a high hiring bar for the PMM function.

Qualifications

• 10+ years of product marketing experience, with at least 4 years in a director-level or above role in a B2B SaaS environment.
• Demonstrated track record of owning end-to-end GTM strategy and execution across a multi-product portfolio.
• Deep product partnership skills: experienced partnering with Product leadership upstream in the roadmap cycle.
• Broad PMM scope experience across multiple product types.
• A builder and executor who thrives on owning their work at every level alongside their team.
• Strong preference for candidates with mid-market or growth-stage SaaS backgrounds.
• Analytical and data-driven: uses pipeline, product adoption, and market data to inform decisions.
• Exceptional cross-functional leadership with a track record of influencing across various teams.
• Strong communicator and storyteller — clear, direct, and credible in written and verbal communication.
• Proven people manager with experience developing marketing talent and building high-performing team cultures.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.