Senior Director, Product Marketing

Role Description

At ServiceTrade, you’ll build technology that matters — for your career, your team, and the thousands of commercial contractors who rely on our platform every day. We’re on a mission to partner with commercial trades to deliver technology that enhances technician productivity, improves customer experiences, and drives scalable growth.

We’re looking for a Senior Director, Product Marketing who’s excited to make an impact. In this role, you will lead the next phase of go-to-market growth across our fire protection and mechanical (MEP) product lines. This is a high-impact, highly visible leadership role on a team operating in a rapidly transforming industry — where technology, data, and AI are reshaping how essential service work gets done.

You will own how our products are positioned, brought to market, adopted, and expanded across thousands of technicians, service managers, and business leaders who run their operations on ServiceTrade. You’ll build and lead the product marketing function, translating customer insight, market dynamics, and product innovation into sharp messaging and winning go-to-market strategy — then rally the company around it.

This role carries particular responsibility for how we launch new products, especially AI-powered capabilities. You’ll set the standard for how ServiceTrade tells the story of what AI means for our customers — building trust, articulating tangible value, and driving adoption rather than skepticism.

Qualifications

• 10+ years of B2B SaaS product marketing experience, including at least 3+ years leading and building product marketing teams.
• A demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities.
• Exceptional writing and storytelling ability — you should be able to point to messaging, launch narratives, or content you personally wrote that drove real business results.
• High intellectual horsepower: strategic, analytical, and able to synthesize complex technical, market, and customer information into clear direction.
• Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board.
• Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution.
• Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment.
• Comfortable navigating ambiguity while still driving toward decisions and results.
• A collaborative leader who inspires followership across Product, Sales, Marketing, and Customer Success.
• Nice to have: experience in field service, commercial contracting, or vertical SaaS serving industries with a technician or field workforce.

Requirements

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across the fire protection and mechanical product lines.
• Build, lead, and develop a high-caliber product marketing team, setting a high bar for strategic thinking and quality of writing.
• Lead go-to-market planning and execution for new product and feature launches, with particular ownership over AI-powered capability launches.
• Personally shape the narrative for major launches and strategic initiatives — writing (or directly editing) the messaging, launch briefs, and content that matter most.
• Build and maintain a rigorous competitive intelligence program, translating market and competitor shifts into positioning guidance, battlecards, and sales enablement.
• Partner closely with Product Management to bring customer, market, and competitive insight into roadmap decisions.
• Partner with Sales and Customer Success to arm sellers and CSMs with talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption.
• Represent product marketing at the executive and board level, communicating launch plans, market position, and results clearly and persuasively.
• Champion the use of AI to improve product marketing’s own workflows, content creation, and go-to-market processes.
• Serve as ServiceTrade’s internal expert on how the market perceives our products — especially our AI capabilities — and where we need to sharpen our story.

Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions.
• Dental and Vision through Unum.
• Flexible Spending Account and Dependant Care Account.
• Company-paid Life insurance, STD and LTD.
• Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance.
• 401(k) with up to 3% employer match and NO vesting period.
• Flexible PTO policy.
• 10 company holidays.
• Parental Leave.
• Paid Time Off for Volunteering.
• Employee Reimbursement Program to use for well-being, technology and/or professional development.