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Senior Director, Product Marketing

$225k - $262.5k
Full-time

Progress

Role Description

As Senior Director of Product Marketing for our INFRA Business Unit, you will own the global go-to-market strategy for one of Progress's most strategically important portfolios: a full-stack infrastructure management platform spanning network monitoring, security, observability, configuration automation, and application delivery.

This role also has a critical mandate: to lead Progress PMK's transformation into an AI-era function. The right leader will bring a modern, solutions-marketing approach to narrative architecture, competitive strategy, analyst relations, win/loss intelligence, and field enablement.

In this role, you will:

  • INFRA 360 Platform Narrative & Positioning:
    • Define and own the unified INFRA 360 positioning framework that connects product capabilities to enterprise priorities.
    • Ensure the platform narrative is the organizing principle for all go-to-market strategy, sales plays, competitive positioning, and field enablement.
  • Competitive Strategy & Analyst Relations:
    • Build and maintain a competitive intelligence function powered by AI tools for signal ingestion and pattern detection.
    • Cultivate and own relationships with leading infrastructure analysts to shape Progress INFRA category perception.
    • Create competitive battlecards, positioning frameworks, and sales plays grounded in real competitive differentiation.
  • Revenue & Market Intelligence:
    • Establish a rigorous win/loss system to understand why deals close or slip.
    • Drive marketing contribution to pipeline, ARR, and revenue OKRs in partnership with Demand Gen, Sales, and Channel teams.
    • Partner with Product and Finance on value-based pricing and packaging strategy for infrastructure offerings.
  • Sales Enablement & Field Impact:
    • Deliver sales plays, technical messaging, competitive assets, and enablement content that improve win rates.
    • Support the full enterprise sales cycle with the right strategic narrative and validation assets.
    • Partner closely with Sales and Customer Success to capture field feedback.
  • Customer Proof & Outcome Narrative:
    • Build customer proof, ROI narratives, outcome stories, and technical validation assets.
  • AI-Era PMK Function Design & Transformation:
    • Architect how PMK workflows leverage AI for research and competitive synthesis.
    • Ensure responsible, compliant use of AI across research, competitive intelligence, messaging, and customer communications.
    • Lead a lean, strategically focused product marketing function.
  • Cross-Functional Partnership & Executive Leadership:
    • Lead integrated execution across Demand Gen, Digital, Customer Advocacy, Partner Marketing, Field Marketing, and Product teams.
    • Partner deeply with Product Management to bring voice-of-customer and competitive intelligence into roadmap decisions.
    • Represent INFRA marketing in executive forums and strategic planning.

Qualifications

  • 10+ years of Enterprise Infrastructure software product marketing.
  • Bachelor's degree required; MBA or advanced technical/business degree preferred.
  • 7+ years leading and scaling strategic product marketing functions in global, matrixed enterprise environments.
  • Proven success leading GTM for complex, technical product portfolios in competitive or rapidly evolving markets.
  • Experience driving a SaaS transition, portfolio consolidation, or platform-level go-to-market strategy.
  • Demonstrated mastery of competitive positioning and category narrative development.
  • Proven track record of cultivating strategic partnerships with industry analysts.
  • Experience using AI tools to transform PMK workflows.
  • Strong understanding of win/loss programs and operationalizing market intelligence for strategic decision-making.
  • Proven partnership across Product, Engineering, Sales, Finance, Customer Success, Demand Generation, and Executive Leadership.

Requirements

  • Base Salary Range: $225,000 - $262,500.
  • This position is also eligible to participate in our performance-based annual corporate bonus plan.
  • Final base compensation is determined by a number of factors, including but not limited to job-related skills, education, demonstrable experience, and allowance for future and continued salary growth.

Benefits

  • Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan).
  • Tuition Reimbursement program.
  • Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
  • Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
  • Flexible paid vacation time, paid day off for your birthday, and company holidays.
  • A variety of leave plans, including Parental Leave.
  • Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Vacancy posted 4 days ago
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