Director, Affiliate and Partner Marketing - Glastonbury, CT or Remote - East Coast

Director, Affiliate and Partner Marketing

Travel Insured International, a Crum & Forster company, is hiring for a Director, Affiliate and Partner Marketing in our Marketing team.

Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers.

The Director of Affiliate and Partner Marketing will lead our affiliate and partner marketing efforts. The ideal candidate will be responsible for developing and executing strategies to establish and grow our affiliate marketing program and manage omni channel marketing plans to support and grow strategic partnerships in the Partner Business Center (PBC).

This will be a process-oriented individual with experience managing both digital and non-digital marketing programs, outside consultants, and agencies. This role will be responsible for developing and managing our affiliate marketing strategy, recruiting new affiliates, and optimizing affiliate partnerships to drive sales and expand our online presence. This role will lead and manage PBC center client marketing program execution including affinity, employer and employee benefit clients. The Director, Affiliate and Partner Marketing will understand all aspects of e-commerce and digital marketing including SEO, paid search, social media and email marketing.

This role is on a hybrid schedule in our Glastonbury, CT office or can be 100% remote in the Eastern US.

Job Description

What you will do:

• Create and implement comprehensive affiliate and partner marketing strategies to grow partnerships, drive sales and expand our online presence.
• Identify, recruit, and maintain relationships with key affiliate partners and strategic alliances.
• Oversee the development and execution of PBC client marketing campaigns, including paid search, email marketing, and social media advertising, in collaboration with partners.
• Lead, manage and execute marketing programs for PBC clients such as affinity groups, employers and employee benefits groups.
• Collaborate with partners to develop and manage marketing campaigns, ensuring alignment with business objectives.
• Track and analyze performance metrics to measure the success of affiliate and partner marketing initiatives and identify areas for improvement.
• Coordinate and collaborate with PBC Business Development team to implement new business partners and act as account manager providing ongoing client support.
• Work with creative marketing team on development and delivery of non-digital asset such as flyers, brochures, trade show collateral as required to support partner marketing.
• Work closely with internal teams, including marketing, account management, and product development, to ensure alignment and integration of partnership strategies.
• Negotiate terms and agreements with affiliates and partners to ensure mutually beneficial relationships.
• Ensure all affiliate and partner activities adhere to company guidelines and industry regulations.
• Develop and manage affiliate budgets, oversee payments, and ensure timely compensation for affiliates.
• Keep abreast of the latest trends and changes in affiliate and partner marketing and relevant industry standards.
• Work in support of other marketing activities including digital marketing, advertising, brand and MarCom as directed by management.
• Other duties as assigned.

What YOU will bring to C&F:

• Strong analytical skills
• Negotiation skills, with the ability to handle objections effectively
• Active listening skills
• Strong strategic planning and negotiation skills, with the ability to develop creative partnership solutions and close high-value deals with partners across a diverse range of industries
• Exceptional verbal and written communication skills, including presentation skills
• Ability to build trust and maintain strong relationships with partners at all levels
• Ability to collaborate effectively with cross-functional teams, including product, marketing, finance, and technology, to align business development strategies with company objectives

Requirements:

• A bachelor's degree or equivalent experience is required
• 10 years' experience in an Affiliate and Partner Marketing or similar role with experience in managing affiliate programs, digital marketing and/or performance-based marketing is required
• Proven success in strategic partnership management, particularly in digital marketing, campaign management, paid search, and email marketing is required
• Proficiency in using marketing and CRM tools is required
• Past experience managing a program P&L is required
• Experience in managing P&Ls including expenses, revenue, ROAS, ROI and profit goals is required
• Travel is required, including travel to our CT and NJ offices (20%)

What C&F will bring to you

We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. If you require a special accommodation, please let us know.

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Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws. Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $78,600.00 to a maximum of $147,700.00. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee's contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.