Digital Content Strategist

Digital Content SpecialistJNH Lifestyles is a leading sauna manufacturer with over 30 years of experience promoting joyful, natural, and healthy living. Known for our commitment to stellar customer service and innovation, we design wellness products that bring spa-quality experiences into our customers' homes.We are currently seeking a creative and experienced Digital Content Strategist to help grow and manage our digital presence. This full-time, in-office role in Irvine, California, is ideal for someone who is passionate about storytelling, skilled in multimedia content creation, and driven by data-backed strategy. You'll play a key role in shaping our online brand, engaging our community, and supporting continued growth across web, email, and social platforms.ResponsibilitiesStrategically plan, develop, and implement comprehensive digital content strategies and campaigns, including promotions, email marketing, social media initiatives, and special events—all aligned with broader marketing and business goals.Create and lead the production of original, high-quality digital content—including video, images, infographics, and copy—demonstrating creativity, originality, and aesthetic judgment in a recognized artistic discipline.Exercise significant independent judgment in defining content scope, messaging, format, and distribution strategy, ensuring alignment with brand standards and measurable business objectives.Analyze and interpret content performance metrics (e.g. traffic, engagement, conversions, ROI), and independently recommend and implement data-driven optimizations.Continuously research emerging digital trends, tools, and platform features, making proactive recommendations and implementing innovations to keep content strategies current and effective.Serve as the primary liaison for internal stakeholders across design, development, and sales teams, ensuring brand and messaging consistency throughout all digital channels.Design and implement SEO strategies across digital content to improve organic search visibility and inbound performance—applying specialized knowledge and decision-making authority.Independently manage the company's digital presence, including website content, social media platforms, daily publishing, audience engagement, and brand voice—ensuring platform optimization, consistency, and crisis response where needed.Respond to customer reviews and feedback across platforms, using professional discretion to protect and enhance brand reputation and community trust.Lead or significantly contribute to cross-functional projects, including product launches, media production, and marketing campaigns—exercising high-level discretion and project ownership from start to finish.QualificationsBachelor's degree in Marketing, Communications, Digital Media, or a closely related field.5+ years of proven experience in digital content creation or marketing, with a strong track record of developing and executing strategic content initiatives that drive measurable results.Demonstrated ability to exercise discretion and independent judgment in content strategy, campaign planning, and performance optimization.Expert-level skills in digital content creation, including copywriting, visual design (graphic design, video production/editing), and multi-platform publishing.Strong working knowledge of digital marketing analytics, SEO best practices, social media management tools, and email marketing platforms.Exceptional communication, collaboration, and interpersonal skills, with the ability to influence and coordinate across teams and leadership levels.Creative, innovative, and brand-savvy, with a passion for storytelling, audience engagement, and continuous learning.BenefitsAt JNH Lifestyles, we understand that benefits matter. As a valued member of the team, you will have access to the following:Medical, Dental, Vision and Voluntary Term Life PlansPaid VacationPaid Sick LeaveCompany Sponsored 401k Retirement PlanEmployee Discounts on ProductsMust be authorized to work in the United StatesWe're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.