Digital Marketing Coordinator & Content Creator

Digital Marketing Coordinator & Content CreatorFrom The Earth is a growing California's cannabis retailers and delivery operators, serving thousands of customers throughout Southern California. We have maintained a perfect compliance record since 2015 and are known for our commitment to quality, community, and innovation. The ideal candidate is passionate about cannabis, consumer brands, social media, and emerging technology — someone who genuinely wants to be part of the industry, not just work in it. This is not a traditional social media role. This person will own our digital presence — creating content, managing social channels, executing email campaigns, keeping our website current, and helping bring the From The Earth brand to life online and in the community.Position OverviewThe Digital Marketing Coordinator & Content Creator will be responsible for day-to-day social media management, content production, website updates, email and SMS marketing, promotional coordination, and online brand execution. You will work directly with company leadership and have a real impact on how From The Earth shows up in the world. The ideal candidate is an active creator and consumer of social media content, comfortable on camera, creative with Canva and AI tools, highly organized, and excited about building something in a fast-paced cannabis retail environment.ResponsibilitiesContent Creation — (Core Function, ~60% of Role)Capture daily photo and video content using iPhone or camera — in-store, product, and team-focusedFilm and edit short-form video content for Instagram Reels, Stories, and TikTokConduct employee spotlights, vendor features, and product showcase contentMaintain a weekly content calendar with planned posts, promos, and campaignsMust be comfortable appearing in social media content and directing team members on cameraSocial Media ManagementManage and publish daily content across Instagram, Facebook, Snapchat, Google Business Profile, and emerging platformsMonitor engagement and respond to comments and messages in a timely mannerStay current on cannabis marketing restrictions, social media trends, and platform changesCoordinate brand and vendor promotional content with the purchasing teamWebsite & Online PresenceUpdate website banners & promotional graphicsMaintain job postings and recruitment listings across Indeed, LinkedIn, and other platformsMonitor the online customer experience across web and mobileEmail, SMS & Push MarketingBuild and send daily promotional email campaignsCreate SMS and push notification campaigns with proper audience segmentationMaintain promotional calendars and track campaign performanceOptimize future campaigns based on open rates, click-throughs, and conversionsBrand & Promotional SupportCreate graphics for in-store signage, displays, and vendor activationsSupport store events, community partnerships, and local outreachAssist with review generation and online reputation managementHelp execute product launches and clearance campaignsReporting & AnalyticsDeliver weekly performance reports covering social growth, engagement, email metrics, website traffic, and promotion resultsTrack content production consistency and campaign execution accuracyIdentify opportunities to improve engagement, follower growth, and online order volumeKey Performance Indicators (KPIs)Social media follower growthImpressionsEngagement rate (likes, comments, shares, saves)Email open rates and click-through ratesWebsite traffic growthOnline order growth from digital campaignsReview generation and online reputation scoreContent production consistency — posting cadence maintainedCampaign execution accuracy — correct promos, correct dates, zero errorsQualifications RequiredMarketing, communications, content creation, social media, or related experience — recent graduates encouraged to applyHeavy personal user of Instagram, TikTok, and modern social platformsProficiency in Canva (required)Experience using AI tools such as ChatGPT, Claude, Gemini, or Canva AIComfortable appearing on camera and directing others for content creationStrong written communication and copywriting skillsHighly organized with strong attention to detail — promo accuracy is criticalAbility to manage multiple projects simultaneously and meet daily deadlinesReliable transportation; ability to work on-site in Santa Ana regularlyOccasional evening and weekend availability may be required for events, content creation, product launches, and promotional activitiesMust be 21+ years of agePreferredExperience working in cannabis, retail, food & beverage, or a consumer brandAdobe Photoshop, Illustrator, or Premiere Pro experienceEmail marketing platform experience (Klaviyo, Mailchimp, or similar)Photography and videography skills — ability to shoot and edit content independentlyWordPress or website management experienceKnowledge of cannabis advertising compliance and platform restrictionsSoftware & ToolsCanvaMeta Business Suite (Instagram & Facebook)ChatGPT / Claude / Gemini or similar AI toolsGoogle Workspace (Docs, Sheets, Drive)Excel or Google SheetsPreferred experience with:Klaviyo or Mailchimp or Alpine IQWordPressAdobe Creative SuiteWeedmaps or LeaflyWhat Success Looks Like — First 90 DaysEstablish a consistent daily social media posting cadenceImprove engagement rate across Instagram and FacebookMaintain accurate, timely promotional updates on the website and online platformsSupport daily email and SMS campaigns with zero errorsBegin producing original Reels and video content independentlyDeliver first weekly performance report to leadershipBecome a fully integrated part of the marketing and operations teamWhy Join From The Earth?Work directly with company ownership and leadershipHelp shape one of California's growing cannabis retail brandsCreative, entrepreneurial environment where your work is visible and valuedSignificant room for growth and advancement as the company expandsBe part of a culture-first team that has been a pillar of Southern California cannabis since 2015How To ApplyResumePortfolio, social media accounts you have managed, or examples of content/graphics you have createdA brief explanation of why you want to work at From The Earth and what you would bring to this roleImportant: Applicants must provide examples of social media accounts, marketing campaigns, content, graphics, or digital projects they have personally managed or created. Applications without examples of work may not be considered. Qualified candidates may be asked to complete a brief paid content creation exercise as part of the interview process.