Business Analyst

JOB FUNCTION / SUMMARY Oversees and directs the strategic development, deployment and ongoing performance of the assigned Retail, Wealth and Small Business product lines; ensures that products are integrated and effective in meeting customer needs and company objectives; develops, manages implementation and ongoing performance of strategic plan for assigned product(s) development including profitability, risk mitigation and pricing disciplines and retention/growth objectives. ESSENTIAL DUTIES & RESPONSIBILITIES Manage product and pricing strategies in alignment with near and long-term corporate objectives. Support projects such as new product launches and pricing strategies. Support development of business cases and navigate through the appropriate governance forums. Enhance product profitability, balances and margin through pricing optimization, competitive analysis, risk mitigation, and other analytical methods for consumer and business lines of business. Interpret and forecast key business drivers based on evaluation product and pricing variables. Serve as an active participant on the pricing or risk committees and facilitate pricing discussions and strategies, including exception mitigation processes with LOB representatives. Serve as the product, pricing and risk subject matter expert and liaison between Market/LOB leaders and internal departments: Marketing, Sales, Delivery Channel, Compliance, Operations, Technology, Finance, Credit and Risk. Support pricing, risk mitigation and fee recommendations in collaboration with appropriate committees using competitive insight, market/risk analysis and financial forecasting. Continuously identify product and pricing gaps, process improvements, efficiency opportunities and product risks/issues to obtain stakeholder buy‑in and alignment on proposed solutions. Keep up to date on competitive and customer developments to understand where client demand is headed. Actively engage market and line representatives to solicit new product ideas and pricing strategies for improvement. Support marketing and sales efforts to develop effective programs to sell assigned products. Manage assigned third‑party vendor relationships to maximize client experience, profitability and compliance with state and federal regulations. Support product mapping strategies for mergers and acquisitions. SUPERVISORY RESPONSIBILITIES May manage employees; carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. MINIMUM REQUIRED EDUCATION, EXPERIENCE & KNOWLEDGE Bachelor’s degree in a Business discipline from an accredited university and/or equivalent experience required; Master’s degree preferred. 3‑5 years of prior banking experience or Bank Product Management or related Project Management. Knowledge in areas such as regulations governing bank products, marketing strategy development, and bank’s operating systems. Demonstrated financial management skills with ability to perform analysis that delivers incremental value through support of product, pricing, and marketing initiatives. Proven collaboration, influencing, and consensus building skills that support leading, managing, and working collaboratively with peers and executive management. Proficiency using Microsoft Office products including Outlook, Word, and Excel. ESSENTIAL MENTAL & PHYSICAL REQUIREMENTS Ability to work under stress and meet deadlines. Ability to travel. Ability to lift/move/carry approximately 20 pounds if required to perform the essential job functions. If unable and can be accommodated without undue hardship, the requirement can be omitted. Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws. #J-18808-Ljbffr