Senior Paid Social Specialist

Driving the paid social strategy, the full-time Senior Paid Social Specialist will manage Meta and TikTok campaigns, oversee creative execution, and optimize budget allocation to achieve aggressive growth targets in a remote setting. Key responsibilities Own and optimize paid social campaigns on Meta and TikTok, including budget allocation and performance tracking Lead the creative process by collaborating with the creative team, maintaining a testing calendar, and managing creative fatigue Develop and implement audience strategies and measurement frameworks to ensure high-quality lead generation and campaign effectiveness Required qualifications 5+ years of experience managing paid social campaigns at scale in a direct-response or lead-generation context Proven track record of managing at least $500,000 in monthly paid social spend, with a preference for experience exceeding $1 million Hands-on experience with both Meta Ads and TikTok Ads, including Conversions API and TikTok Events API implementation Experience in sourcing and managing influencer partnerships, with a focus on performance metrics Strong understanding of financial services advertising policies on Meta and TikTok