Conversion Rate Optimization (CRO) Specialist

Role Description

Coalition Technologies is seeking a creative, analytical, and data-driven Remote Conversion Rate Optimization (CRO) Specialist to help improve website performance, user experience, and conversion rates for our clients. This role is ideal for someone with experience in web analytics, A/B testing, heatmap analysis, user behavior research, eCommerce platforms, and data-backed optimization strategies.

As a CRO Specialist, you will use a combination of creativity, analytics, testing, and strategy to identify website optimization opportunities, develop hypotheses, and execute conversion rate optimization plans that help clients improve performance.

Responsibilities

• Performing audits of clients' web analytics implementations and making recommendations to ensure accurate tracking is in place
• Using heatmap analysis tools, session recordings, surveys, and user testing to identify pain points and improve user behavior and conversion rates
• Conducting competitor and market research to identify conversion strategies, user behavior trends, and AI-driven personalization opportunities
• Using qualitative and quantitative data to develop and execute conversion rate optimization strategies and testing plans
• Developing hypotheses and building A/B tests or multivariate tests based on optimization goals
• Analyzing test results and using insights to develop new testing ideas and optimization recommendations
• Partnering with internal design and development teams to recommend website changes based on winning test results
• Applying an iterative approach to CRO by continuously using test data, analytics, and user behavior insights to guide new experiments
• Helping create initial, monthly, and quarterly client reports based on test results and ongoing optimization initiatives
• Monitoring industry trends, CRO tools, AI-driven optimization tools, and new product offerings to stay ahead of the competition
• Contributing to the development and improvement of CRO team processes, strategies, and best practices
• Performing other duties as assigned

Qualifications

• Strong analytical, strategic, and creative problem-solving skills
• Experience with conversion rate optimization, website optimization, A/B testing, and user experience improvement
• Expertise with Google Analytics, Google Ads, and other analytics platforms
• Experience using major website content management systems, including WordPress, BigCommerce, Shopify, and Magento
• Familiarity with AI-driven CRO tools and AI-based personalization strategies
• Hands-on experience with heatmap analysis tools such as Microsoft Clarity
• Ability to analyze session recordings, survey data, user testing results, and website behavior data
• Ability to turn qualitative and quantitative data into actionable recommendations
• Intermediate to advanced Microsoft Excel skills
• Strong communication skills and the ability to work effectively with clients, colleagues, designers, developers, and project teams
• Demonstrated ability and willingness to learn new technologies
• Ability to type 50+ words per minute

Preferred Skills

• Experience with cloud-based CRM platforms such as Salesforce or HubSpot
• Experience with eCommerce CRO strategy
• Experience creating client-facing CRO reports
• Experience with multivariate testing, personalization tools, and landing page optimization
• Experience working with remote teams across multiple departments

Benefits

• 100% remote work with a company that has supported remote team members for more than a decade
• Competitive profit-sharing bonus plan, with up to 50% of company profits paid to full-time employees each month
• Competitive Paid Time Off plan that supports work-life balance
• Subsidized gym memberships
• Medical, dental, vision, and life insurance packages for eligible US-based team members
• International Health Insurance Reimbursement Program for eligible international team members
• Device upgrade and learning reimbursement programs
• Career development plans with clearly defined goals and rewards
• Additional job-specific incentives and bonuses

Compensation

For candidates located in California, New York, Washington, and Colorado, the starting base pay for this position ranges from $17 to $35 per hour. Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered. For candidates outside of California, New York, Washington, and Colorado, compensation may fall outside the listed range.