Market Director - Advisory

What You'll DoWe are seeking an experienced sales professional to drive growth and strengthen relationships across Broker-Dealer and Registered Investment Advisor (RIA) channels. In this Market Director - Advisory role, you will serve as a trusted partner to financial professionals, delivering market insights, portfolio construction expertise, and investment solutions that help advisors grow their businesses and better serve clients. In addition to a base salary, compensation includes incentive earnings tied to territory growth and achievement of sales objectives, creating significant upside for high performers.Develop and manage a designated territory in partnership with Internal Wholesalers to achieve sales goals and increase market share. Build and maintain strong relationships with financial professionals through regular in-person meetings, virtual consultations, and ongoing communication. Drive new business opportunities, retain assets, and support the execution of asset retention initiatives. Consult with advisors on a broad range of investment solutions, including: Mutual FundsETFs Model Portfolios Separately Managed Accounts (SMAs) Index Funds Alternative Investments Retirement Solutions Provide timely market insights, portfolio construction guidance, product education, and performance information. Identify advisor needs and recommend investment strategies and solutions aligned with their business objectives. Support product launches, corporate initiatives, key accounts, conferences, and marketing campaigns. Create and deliver impactful sales presentations, product workshops, and educational events for financial professionals. Respond to advisor inquiries, provide sales and marketing materials, and assist with escalated service matters when needed. Maintain accurate records of advisor interactions and business development activities within CRM systems. Travel as needed to support territory management, advisor meetings, conferences, and industry events. Positioned at the crossroads of financial services and technology, Principal develops financial tools designed to help our customers improve their lives. We take pride in being a mission-oriented organization, driven by our goal to make financial security reachable for all. Our mission, integrity, and customer focus have earned us a reputation as a trusted leader for more than 140 years! Who You AreBachelor’s degree or equivalent combination of education and experience. 10+ years of financial services industry experience, preferably in investment sales, wholesaling, asset management, or advisor relationship management. Strong knowledge of investment products, financial markets, and portfolio construction concepts. Demonstrated success building relationships and driving sales results through Broker-Dealer and RIA distribution channels. Experience with Envestnet and other advisor technology platforms. Strong understanding of investment product distribution and advisor support. Experience presenting to financial professionals and leading educational events. Excellent presentation, communication, and consultative selling skills. Ability to work independently while collaborating effectively with internal partners and stakeholders.Ability to travel, up to 50%.Required Licenses Securities Industry Essentials (SIE) Series 7 Series 65 or 66 Licenses must be active or obtained within 90 days of hire. Salary Range InformationSalary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)$104400 - $187200 / year Salary DetailsThe following locations are examples of market-specific salary ranges across different geographies. Wichita, KS: $104,400 - $140,400 / yearDes Moines, IA: $110,200 - $148,200 / yearCharlotte, NC: $116,000 - $156,000 / yearChicago/Minneapolis: $127,600 - $171,600 / yearLos Angeles/New York City: $139,200 - $187,200 / yearPension EligibleYes Work Authorization/SponsorshipAt this time, we are not considering applicants who require any form of immigration sponsorship to work in the United States now or in the future. This includes F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, and similar visas. For more information on work authorization requirements, please use the following links:Nonimmigrant Workers and Green Card for Employment-Based ImmigrantsInvestment Ethics CodeIn Principal Asset Management positions, you are required to observe an Investment Code of Ethics regarding conduct and personal trading for yourself and those living with you. Other positions within the organization may have similar obligations.Experience PrincipalAt Principal, we believe in forming connections both personally and professionally. Together, we’re crafting a future for financial services that is guided by purpose – and that begins with you. Our success depends on the outstanding experiences, backgrounds, and talents of our employees. We provide support to our employees in the same way as our customers. Our inclusive and competitive benefits protect physical, financial, and social well-being. Check our careers site to learn more about our purpose, values, and benefits.Principal is an Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Posting WindowWe will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date9/18/2026 Most Recently Posted Date9/18/2026 Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.