Manager, Marketing Programs

DescriptionThe Marketing Program Manager is responsible for implementing the vertical marketing campaign/program strategy, and for the management of all aspects of multi-faceted marketing campaigns for products and platforms aimed at the state and federal markets. Responsibilities include leading the creation of comprehensive campaigns and execution of marketing tactics to meet business objectives and generate new sales leads for the organization. Collaboration with various marketing shared service functions, as well as sales and other division leadership, is important to the Marketing Program Manager’s ability to succeed.The Marketing Program Manager will have a significant impact on the sales and marketing success of the state and federal group by managing the marketing campaigns delivered by the marketing department. Prospects, clients, investors, partners, and sales all benefit from these projects, primarily because information will be made available in a proactive, industry-appropriate, creative, and timely manner. Professionally executed marketing projects help drive revenue and raise the profile of the company by projecting a positive and polished corporate and product image.ResponsibilitiesManage all aspects of multi-faceted marketing projects and campaigns, including multimedia direct marketing and advertising programs, development of content related directly to a trade show or lead generating campaign, and event promotion and coordinationDetermine the appropriate marketing tactics to execute on strategic marketing goals and sales needs as outlined by executive leadership, sales leadership, and marketing leadershipObtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clientsDevelop innovative ways to communicate marketing messages, including direct mail, email, web, video, and at trade shows and eventsCollaborate closely with corporate marketing shared services departments, such as brand management and campaign management, to manage the production and execution of marketing projects and campaignsAnalyze metrics and results from marketing programs and provide ROI reports to marketing leadershipMaintain brand standards in all aspects of marketing projectsEnsure marketing messaging is consistent and drives the key messages in an impactful wayOversee marketing staff as applicableAid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectivesQualificationsBachelor’s degree in a related field or comparable work experienceAt least 8 years of marketing experience Strong writing skills and the ability to generate impactful marketing messages, demonstrated through writing samples and referencesExperience effectively managing a variety of marketing projects and timelinesExperience managing a variety of direct marketing, video, advertising, collateral creation, and web content projectsStrong skills in Microsoft Office (Word, Excel, Outlook, and especially PowerPoint)Knowledge of AP style An excellent understanding of graphic applications, image/media files, web media/interactive marketing, etc.A positive attitude with a desire to go above and beyond expectations Experience in a leadership or management role preferredTechnology/software industry and public sector experience preferredTrade show and or user conference experience preferredThe Marketing Program Manager must be able to:Develop new campaign plans and materials as required to meet vertical priorities and reach strategic goalsManage competing priorities to deliver programs that align with objectivesEffectively manage multiple concurrent marketing programs and campaigns across multiple product linesMarket distinct product lines across distinct audiences in our target markets; align with other Tyler divisions and verticals to ensure message consistency when product lines cross the same audiencesUnderstand and convey division messages and objectives in all sales and marketing collateralUnderstand client needs and be able to incorporate a client perspective into communicationsEffectively work with subject matter experts across the vertical’s various departmentsResearch, organize, and express information in a well-written formatEstablish priorities and meet deadlines, in conjunction with those set forth by senior marketing leadershipHandle multiple tasks while paying close attention to detailsStay abreast of industry and marketing best practices, trends, ideas, tools, and technology, as well as internal software development initiativesEffectively lead others to accomplish goals/objectives and coach, mentor, and develop team members