Marketing Director Property Management

Title: Director of Marketing - Multifamily Property Management

Department: Marketing

Reporting To: Ashford President

Position Status: Full-Time

FLSA Status: Exempt

Location: Corporate Office - Houston Texas / Up to 10% Travel

Industry Experience Required: Successful candidates will have direct experience in multifamily property management preferably supporting conventional apartment communities.

Our Purpose

The Ashford team is growing and we are looking for our next Ashfordian! Were looking for a Director of Marketing who pairs multifamily marketing expertise with sharp analytical judgment and a genuine passion for developing this role youll elevate our brand help every community stand out generate quality leads deepen resident engagement and show the measurable impact of our marketing investments across Texas.

Who is Ashford Communities

At Ashford Communities we are committed to creating a place to belong and delivering superior resident experiences. Recognized as a Best and Brightest Company to Work For we invest in our people communities and continuous improvement. If you share our commitment to accountability creativity and exceptional resident experiences youll feel right at home here.

Position Overview

As Director of Marketing youll lead portfolio-wide marketing strategy demand generation digital channels Internet Listing Services (ILS) resident referrals reputation management property positioning and marketing operations across Ashford Communities Texas multifamily portfolio. Youll own marketing planning budget allocation performance measurement vendor relationships and team development. Working closely with Operations and property leadership youll turn market intelligence and community needs into targeted scalable and cost-effective marketing programs. Because youll report directly to the President youll have the visibility and influence to shape how Ashford goes to market.

What Youll Do

- Lead monthly property-level marketing plans aligned with occupancy needs market conditions resident profiles and community positioning.

- Own digital marketing search paid media social channels ILS property websites online listings and campaign execution; maintain accuracy and brand consistency across channels.

- Direct resident referral retention-oriented communications community outreach and reputation management programs that build trust and cost-effective demand.

- Monitor competitive properties submarket trends pricing context audience behavior and property performance to recommend differentiated marketing strategies.

- Build marketing attribution and reporting that connects spend to qualified inquiries applications new resident acquisition channel efficiency and cost per acquisition.

- Partner with Operations property managers and executive leaders to diagnose marketing challenges versus property condition pricing service or execution constraints.

- Manage marketing budgets forecasts vendor contracts agency performance procurement and return on investment; recommend investments to expand test reduce or discontinue.

- Create and enforce brand creative photography signage content accessibility and messaging standards while preserving individual community identity.

- Lead coach and develop marketing employees; establish clear priorities workflows service standards and performance accountability.

- Use AI automation templates and technology responsibly to improve speed consistency reporting quality and team capacity.

- Ensure marketing materials and campaigns comply with applicable fair housing advertising privacy and brand requirements in coordination with appropriate partners.

- Present concise executive dashboards property-level insights campaign results and actionable recommendations to senior leadership.

How Youll Thrive Here

- Strategic and commercial judgment

- Data-driven decision-making and accountability

- Collaborative leadership and talent development

- Resident-centered creativity and brand stewardship

- Adaptability operational discipline and continuous improvement

What Success Looks Like - First 12 Months

Marketing investment is more targeted measurable and economically productive; priority communities show stronger qualified demand and digital visibility; resident referrals and reputation improve; and the marketing team youve built runs on repeatable processes freeing you to focus on strategy.

Our Core Values TEACH

Do the Ashford Core Values resonate with you and your work ethic You may be our next Ashfordian.

- T: Togetherness

- E: Excellence

- A: Accountability

- C: Compassion

- H: Health & Safety

Our Benefits Portfolio

At Ashford Communities we believe in recognizing and rewarding our exceptional team addition to a competitive salary we offer a comprehensive benefits package designed to support your health growth and well-being plus the everyday perks (yes plenty of coffee and snacks) that make work enjoyable. We even pay referral bonuses when the people you refer are hired!

- Medical United Healthcare & MEC Plan

- Dental

- Vision

- Life Insurance

- Short-Term Disability

- Supplemental Hospital & Accident Insurance

- EAP Program for Employees & Family Members

- Paid Holidays

- PTO: Vacation & Sick Time

- Learning & Career Development Programs

- Leadership Development with Ashford University

- Quarterly Community Give-Back Events

- Happy Hours

Ready to build a stronger marketing function and help create exceptional resident experiences across our communities Apply today and grow with Ashford Communities.

Ashford Communities is proud to be an equal opportunity workplace. We do not discriminate based on race color religion sex (including pregnancy and gender identity) national origin political affiliation sexual orientation marital status disability genetic information age membership in an employee organization parental status military service or any protected category prohibited by local state or federal laws.

Requirements

What You Bring

- Advanced multifamily digital marketing ILS management SEO/SEM paid media and online reputation expertise.

- Strong data analysis attribution budgeting forecasting and marketing ROI evaluation.

- Ability to translate property and submarket conditions into practical marketing decisions.

- Effective vendor negotiation project management creative direction and cross-functional collaboration.

- People leadership coaching process improvement and technology-enabled execution.

- Excellent executive presentation written communication and prioritization skills.

Experience Preferred

- 812 years of progressive marketing experience preferably in multifamily housing or property management including multi-property or portfolio accountability.

- Demonstrated ownership of marketing budgets agencies digital platforms ILS programs and measurable demand-generation outcomes.

- Strong written and verbal communication skills; Texas and workforce-housing market knowledge Entrata experience and Spanish proficiency preferred.

Required Experience:

Director