Senior Director of Marketing

Job Description

Job Description

Job Title:  Senior Director of Marketing

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $150,000 to $175,000  Annually, subject to experience 

Cloudforce is building the go-to-market engine for nebulaONE®, our governed AI platform for institutions that need secure, scalable, human-centric AI adoption. The Senior Director of Marketing serves as the operational and strategic engine behind our demand generation motion.

This role owns the programs, pipeline contribution, and demand generation team that convert Cloudforce’s credibility, Microsoft partnership, and market opportunity into measurable revenue impact. The right person can set strategy, manage people, pressure-test campaign execution, interpret pipeline data, and stay close enough to the work to know what is working, what is not, and why.

Responsibilities

Demand Generation Strategy and Execution 

• Own end-to-end demand generation strategy for nebulaONE® across higher education and secondary verticals, including potential for expansion into state and local government and other highly regulated, public-sector verticals. 

• Develop the annual demand generation plan, mapping channels, campaigns, content, events, and budget to pipeline goals. 

• Build and optimize a full-funnel campaign motion from awareness through conversion, tied to the ICP, buying committee framework, buying stage, and approved messaging. 

• Drive channel strategy across LinkedIn, sponsored webinars, publisher partnerships, email, content syndication, intent data, and events. 

• Own campaign launch readiness, UTM compliance, HubSpot campaign setup, routing, attribution, and reporting. 

• Build the account-based marketing motion for target accounts in close partnership with Sales. 

• Oversee events to ensure every conference, webinar, sponsored session, and executive dinner has a clear pipeline strategy before, during, and after the event. 

• Partner with the VP of Marketing in overseeing website strategy, experience and conversion rate optimization. 

Pipeline Ownership and Revenue Alignment 

• Own marketing’s pipeline contribution as a business commitment, including marketing-sourced and marketing-influenced pipeline. 

• Optimize and maintain pipeline reporting for the VP of Marketing, CRO, executive team, and board. 

• Lead weekly sales-marketing alignment, bringing campaign performance, account intelligence, MQA status, coalition coverage gaps, and sales follow-up needs into one operating rhythm. 

• Own the marketing metrics framework, including channel performance, MQA velocity, pipeline generated and influenced, marketing-sourced revenue, marketing ROI, and more. 

• Partner with RevOps on HubSpot configuration, attribution modeling, MQA criteria, account-level engagement scoring, lead routing, and reporting. 

Brand, Content, Team Leadership, and Microsoft Activation 

• Ensure brand, content, campaign, and sales enablement decisions support the demand generation motion and reflect Cloudforce’s ICP, messaging, and buying committee framework. 

• Partner with Content and Product Marketing to prioritize themes, assets, formats, and proof points most likely to advance pipeline. 

• Help shape thought leadership around governed AI, campus-wide AI adoption, shadow AI, equity, data sovereignty, and the Microsoft ecosystem. 

• Directly manage demand generation functions, including email marketing, event marketing, relevant agencies, and future demand generation hires. 

• Build a high-performing, pipeline-oriented team with clear goals, performance visibility, accountability, and a culture of experimentation. 

• Serve as the VP of Marketing’s primary delegate across marketing operations, executive communication, and cross-functional alignment when needed. 

• Own the demand generation expression of Cloudforce’s Microsoft partnership, including Microsoft’s 2025 Education Partner of the Year recognition, M12 investment, Azure Marketplace presence, and Copilot + nebulaONE® Integration story. 

• Develop co-marketing programs with Microsoft and other key partners, including joint webinars, co-branded content, sponsored sessions, event activations, field-aligned campaigns, and more.

 

What Makes This Role Challenging

Cloudforce is building a product-led demand generation motion while delivering against near-term revenue goals. The Senior Director must know what to build first, avoid over-engineering before the fundamentals are working, and make confident decisions with incomplete information.

The buying motion is complex. nebulaONE® is sold to complex buying committees made up of stakeholders across IT, security, academic leadership, operations, data governance, procurement, executive leadership, and end users. Demand generation is not about volume alone; it is about reaching the right people at the right institutions with the right message at the right stage the buying cycle.

Qualifications

Required

• 7–10 years of B2B marketing experience, including at least 4 years in demand generation leadership within SaaS, enterprise technology, or a comparable complex B2B environment. 

• Demonstrated ownership of full-funnel demand generation, from ICP-aligned targeting and channel activation through MQA qualification, pipeline reporting, and revenue contribution. 

• Proven experience holding a pipeline number and credibly reporting marketing’s contribution to revenue to Sales, the CRO, executive leadership, and board-level stakeholders. 

• Strong HubSpot proficiency, including campaign attribution, account-level engagement, MQA designation, scoring, routing, and pipeline reporting. 

• Experience managing and developing demand generation teams, including hiring, coaching, goal setting, and performance accountability. 

• Strong analytical ability and comfort using campaign, funnel, and pipeline data to make prioritization and optimization decisions. 

• Strong executive communication skills, including the ability to present performance, strategy, risks, and recommendations clearly. 

Strongly Preferred

• Experience marketing to higher education and/or other regulated institutional buyers. 

• Experience with account-based marketing, including target account lists, buying committee engagement, account scoring, and multi-stakeholder campaign design. 

• Familiarity with the Microsoft partner ecosystem, including co-sell, Marketplace, partner programs, or Microsoft-aligned go-to-market motions. 

• Experience building demand generation at a company in a transitional stage. 

• Familiarity with AI governance, shadow AI, responsible AI adoption, or the higher education AI conversation. 

Subject to experience.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by nebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.

nebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.

We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.

 

Why Cloudforce? 

We think the best work happens when people feel genuinely taken care of — so we've built a benefits package that reflects that. 

 

The Essentials

• Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents 

• Paid parental leave, including adoption and foster care placement 

• PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more 

• 9 company holidays + 2 floating holidays to use however you need them 

• 401K savings plan and education reimbursement to invest in your future 

 

The Perks 

• Friday lunch on us — every week, no exceptions 

• Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager 

• 24/7 access to a modern gym with Tonal and Peloton 

• Free monthly garage parking with direct private access to the office 

• Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants 

• Access to our proprietary AI platform — available as both a professional tool and for your own productivity 

• Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to 

 

The Culture 

• A real career path — not just a job
• A team that's tight-knit, community-minded, and genuinely fun to work with
• Your ideas heard, valued, and acted on
• An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces  

 

Want the full picture? Visit  gocloudforce.com/careers

 

 

This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise. 

 

Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.  

 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

 

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.