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Director of Sales

Pasona NA

Director of Sales - Asian Business Division


Location: Paramount, CA (On-site)



Salary: 105K -156K + Performance Bonus + Comprehensive Benefits


Lead the Growth of a Well-Established Premium Food Brand Across North America


An established and highly respected food manufacturer is seeking an experienced Director of Sales - Asian Business Division to lead its strategic growth within the Asian food distribution channel throughout the United States.


This executive leadership role offers the opportunity to shape long-term sales strategy, strengthen partnerships with leading Asian distributors, and collaborate directly with executive leadership in both the U.S. and Japan. If you have deep experience in the Asian grocery or foodservice industry, enjoy building high-level customer relationships, and are passionate about expanding premium food brands, this is an exceptional career opportunity.


What You'll Do

  • Lead the overall sales strategy for the Asian Business Division, driving revenue growth and profitability across key distribution channels.
  • Develop and strengthen executive-level relationships with major Asian food distributors, wholesalers, and strategic accounts.
  • Partner with senior leadership to establish pricing strategies, sales objectives, annual budgets, and long-term business plans.
  • Collaborate with marketing to develop customer-focused promotions, product launches, and category growth initiatives.
  • Oversee sales forecasting, demand planning, inventory coordination, and contract negotiations.
  • Work closely with operations, logistics, finance, and customer service to maximize customer satisfaction and supply chain efficiency.
  • Coordinate with headquarters in Japan on strategic initiatives, reporting, and key customer programs.
  • Lead, mentor, and develop a high-performing sales organization through coaching, performance management, and KPI development.
  • Represent the company at industry events, trade shows, customer meetings, and executive business reviews.
What We're Looking For
  • Bachelor's degree in Business, Marketing, Management, or a related field (MBA is a plus).
  • 10+ years of progressive sales leadership experience within the food, grocery, CPG, or foodservice industry.
  • Proven success managing relationships with major Asian food distributors and key retail/foodservice accounts.
  • Strong knowledge of the Asian grocery marketplace, consumer trends, and foodservice industry in North America.
  • Experience leading pricing strategy, forecasting, budgeting, and P&L management.
  • Strong leadership experience managing sales teams and developing future leaders.
  • Excellent negotiation, strategic planning, and executive presentation skills.
  • Native or fluent Japanese and business-level English (spoken and written) required.
  • Experience with Microsoft Office and ERP systems (Business Central experience is a plus).
  • Comfortable traveling approximately 35-50% as business needs require.
Why This Opportunity?
  • Executive leadership position with significant strategic influence.
  • Work directly with U.S. and Japan executive leadership.
  • Lead relationships with some of the largest Asian food distributors in North America.
  • Play a key role in expanding an established and trusted consumer food brand.
  • Competitive compensation package with bonus potential and comprehensive benefits.
  • Stable organization with long-term growth opportunities and collaborative culture.

If you're a strategic sales leader with deep experience in the Asian food industry and are ready to make a meaningful impact on a growing business, we'd love to hear from you.

Application Form
Vacancy posted 3 days ago
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