Marketing Specialist

Marketing Specialist | B2B Technology | Industrial Networking The Marketing Specialist - Critical Infrastructure Networking is a hands-on, execution-focused role responsible for developing and executing integrated marketing programs that drive awareness, engagement, and lead generation for Phoenix Contact's industrial networking, connectivity, and communications solutions across Key Responsibilities Support marketing initiatives that promote industrial networking and communications solutions across Transportation, Energy, and Public Safety markets. Support the development and execution of marketing campaigns targeted to priority applications and market segments. Develop customer-focused marketing content, including solution overviews, web content, application stories, case studies, blogs, and promotional materials. Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization. Support SEO and digital marketing initiatives through content optimization, landing page creation, performance tracking, and continuous improvement activities. Develop and execute digital marketing campaigns, including email marketing, lead nurturing programs, and marketing automation initiatives using Salesforce Marketing Cloud Account Engagement (Pardot). Create and produce digital and visual marketing assets, including graphics, presentations, videos, social media content, and campaign materials using Adobe Creative Suite. Support the creation of marketing communications materials, collateral, presentations, and promotional content in collaboration with Product Management and Sales teams. Coordinate and execute marketing campaigns, product introduction activities, promotional programs, and customer engagement initiatives aligned with commercial objectives. Identify gaps in marketing content, communications, campaigns, or digital experiences and proactively develop solutions to improve effectiveness and customer engagement. Monitor campaign, website, and digital marketing performance metrics; recommend optimizations to improve engagement, lead generation, and overall marketing effectiveness. Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing colleagues to ensure alignment and successful execution of marketing initiatives. Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support. Manage multiple projects and timelines simultaneously to ensure deliverables are completed accurately and on schedule. Demonstrate initiative by independently driving work forward while incorporating stakeholder feedback as appropriate. Take ownership of responsibilities by following through on commitments and demonstrating accountability for results. Other duties as assigned by manager. Requirements Bachelor's degree in Marketing, Communications, Business, or a related field. Experience in marketing communications, integrated marketing, digital marketing, content marketing, or campaign execution within a B2B environment. Strong ability to communicate technical concepts through clear, concise, customer-focused marketing content. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or similar tools) for content and asset creation. Experience with content management systems (preferably Drupal) and website administration. Working knowledge of SEO, digital analytics, campaign reporting, and marketing performance measurement. Experience with marketing automation platforms (e.g., Pardot) preferred. Familiarity with HTML and CSS preferred. Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications preferred. Proficiency in Microsoft Office (PowerPoint, Word, Excel). Excellent written, verbal, organizational, and project management skills. Exposure to Transportation, Energy, or Public Safety markets. Exposure to industrial networking or communications technologies. Experience supporting marketing campaigns, product introduction activities, events, or promotional programs. Experience developing digital, web, email, social media, or integrated marketing content. Familiarity with digital marketing channels, marketing automation, content management systems, and campaign analytics. Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more! Base salary: $79,000 - $119,000. Compensation information is made available in good faith. Phoenix Contact USA reserves the right to adjust ranges based on candidate’s experience, location and internal & external equity. #J-18808-Ljbffr