Email Marketing Specialist

Job Summary Applied General Agency (AGA) is looking for an experienced, sharp, and innovative Email Marketing Specialist to help improve company communications and brand awareness. This position will be required to oversee all aspects of email marketing. A successful Email Marketing Specialist will prove their ability to compose engaging content, on-brand design, and high performing campaigns. Overview The Email Marketing Specialist plays a vital role in supporting the Marketing department at Applied General Agency (AGA). This position is responsible for assisting in the development and execution of various email campaigns, including email inbox management, event marketing promotion (e-blasts), drip emails, and recruitment focused content. Primary Responsibilities Include Designing and implementing direct email marketing campaigns. Collaborating with the Marketing team to ensure brand consistency. Ensuring emails follow industry policies and best practices. Distributing emails using automation software (MailChimp & HotSol). Developing mobile-friendly email templates. Proofreading emails for clarity, grammar, and spelling. Enhancing existing email templates with graphics, personalization, and advanced features. Ensuring prompt and accurate communication with clients and internal teams. Writing newsletters on company-wide updates. Identifying target audiences to support the growth of our email lists. Creating email databases and segmentation for lead generation. Purging non-deliverable email addresses and opt-outs. Reviewing former campaigns to determine areas of improvement and strength. Analyzing campaign performance and suggesting improvements. Sharing statistical analysis and reports with management. Conducting market research to better comprehend prevailing consumer behaviors. Email Marketing Specialist Requirements Hands on experience with HTML and content management systems Proven experience to create high impact campaigns with responsive email design Prior database management experience, preferably in a similar role. Familiarity with pertinent automation and performance evaluation software. Excellent project management skills specific to marketing. Outstanding copywriting and copyediting abilities. Ability to harness collaboration to produce well-crafted content. Prior database management Familiarity with basic Office software (Gmail/Outlook, Word, Excel) Familiarity with setting up and maintaining drip marketing campaigns Excellent project management and task organization skills Strong collaborator, detail-oriented and self-driven Strong verbal and written communication An ability to work under tight deadlines Qualifications Bachelor's degree in: Marketing, Communications, Public Relations, Business Administration, or 1+ year of work experience in an email marketing role. Strong organizational and multitasking skills, with the ability to manage multiple projects simultaneously. Proficiency in written and verbal communication, with excellent attention to detail. Proficiency in PC or desktop interfaces (Windows & Google Chrome). Familiarity with graphic design tools (Canva) is preferred. Ability to work independently and collaboratively in a fast-paced environment. A proactive attitude and willingness to learn and adapt to new challenges. We offer a supportive work culture, opportunities for professional growth, and the chance to make a meaningful impact in the insurance industry. About Applied General Agency Applied General Agency (AGA) is a leading insurance brokerage that supports agents and clients nationwide with Medicare (healthcare) coverage and assistance. As a Field Marketing Organization (FMO) we coordinate Marketing/Sales related programs, events, and continuous education for our agents to thrive in their respective markets. We serve as a resource in Marketing, Sales, and back-office administrative support. As a team we arrange a series of programs, technologies, marketing initiatives, and events to support our agents’ sales growth and expansion. As a leader in the Medicare health coverage sales industry our team stays connected on the latest developments and innovations in healthcare by attending conferences, forums, and partner-hosted events. About Integrity Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead. Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com. Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities. #J-18808-Ljbffr