Marketing Communications Manager

Job Description

Job Description

MARKETING COMMUNICATIONS SPECIALIST

$75-90K

Wixom, Michigan | Full-Time | On-Site

ABOUT THE ROLE

An established industrial equipment manufacturer in Wixom, Michigan, is seeking a versatile Marketing Communications Specialist to strengthen brand awareness, generate demand, and support customer engagement in a technical B2B market.

This is a newly created position and the company’s sole dedicated in-house marketing role. The Marketing Communications Specialist will own the full marketing function—from establishing priorities and developing plans to creating materials, executing campaigns, coordinating events, and measuring results.

The position works closely with sales, engineering, company leadership, vendors, and outside partners. The successful candidate must also be comfortable working independently, taking initiative, and moving projects from initial concept through completion.

This opportunity is specifically suited to a well-rounded marketing professional with experience in manufacturing, industrial equipment, engineering, energy, automation, or another technical B2B environment. The ideal candidate understands how to market technical products and translate complex information into clear, practical customer messaging.

This position includes four primary areas of responsibility:

• Marketing planning and digital campaigns

• Technical content and brand communications

• Trade shows, events, and sales enablement

• Market insights and performance reporting

KEY RESPONSIBILITIES

MARKETING PLANNING AND DIGITAL CAMPAIGNS

• Take ownership of the day-to-day marketing plan, calendar, and priorities across the organization.

• Develop and execute coordinated campaigns across email, social media, the company website, paid media, and print.

• Manage email marketing through Salesforce and other third-party platforms, including audience segmentation, scheduling, testing, and follow-up.

• Maintain and improve website content, including product information, landing pages, company news, and other relevant updates.

• Support SEO efforts through keyword-focused content, routine website reviews, and ongoing optimization.

• Keep projects moving by coordinating timelines, internal contributors, outside vendors, creative assets, and campaign launches.

TECHNICAL CONTENT AND BRAND COMMUNICATIONS

• Develop clear and engaging content for email, social media, the website, presentations, brochures, sales materials, and print collateral.

• Work directly with engineering, sales, and other subject-matter experts to gather accurate product and market information.

• Translate technical product features, specifications, and applications into practical customer benefits.

• Create case studies, white papers, application stories, and other long-form content for technical and nontechnical audiences.

• Maintain a consistent brand voice, visual identity, and message across all marketing and sales communications.

• Review and edit materials to ensure they are accurate, professional, and easy to understand.

TRADE SHOWS, EVENTS, AND SALES ENABLEMENT

• Lead the marketing coordination of trade shows, customer events, technology demonstrations, open houses, and other industry events.

• Manage event schedules, booth materials, promotional items, presentations, vendors, shipping requirements, and post-event follow-up.

• Partner with sales and engineering to develop product presentations, brochures, case studies, and other tools that support customer conversations.

• Occasionally represent the company at industry events, engage with attendees, answer general product questions, and help identify potential business opportunities.

• Support sales initiatives with targeted campaigns, customer communications, lead information, and follow-up materials.

MARKET INSIGHTS AND PERFORMANCE REPORTING

• Research customers, competitors, industry trends, and developments within manufacturing, industrial equipment, and critical-power markets.

• Use market research to identify opportunities and provide practical recommendations to sales and company leadership.

• Monitor the performance of email, website, social media, paid campaigns, events, and lead-generation activities.

• Create clear, actionable reports using Salesforce, marketing-platform analytics, and Excel.

• Maintain accurate CRM and marketing data while improving audience segmentation, lead tracking, and follow-up processes.

• Use campaign results and customer data to determine what is working, identify areas for improvement, and guide future marketing priorities.

• Bachelor’s degree in marketing, communications, business, public relations, English, or a related field.

• Two to five years of hands-on professional marketing experience.

• Experience working in a manufacturing, industrial equipment, engineering, energy, automation, or other technical B2B environment is strongly preferred and will be prioritized.

• Experience marketing technical products or services and collaborating with engineers, technical experts, or industrial sales teams.

• Demonstrated experience across content creation, digital marketing, campaign execution, trade shows or events, sales support, and performance reporting.

• Excellent writing, editing, verbal communication, and presentation skills.

• Experience with email marketing, social media, website content, campaign development, and sales materials.

• Working knowledge of CRM or marketing-automation platforms; Salesforce experience is preferred.

• Experience using a content management system; WordPress experience is a plus.

• Familiarity with basic graphic-design and content-creation tools.

• Proficiency with Excel and the ability to use marketing data to identify trends and recommend actions.

• Strong organizational and project-management skills, attention to detail, and the ability to manage multiple priorities.

• Ability to work independently, solve problems, and take ownership of projects from beginning to end.

• Technical curiosity and a willingness to develop a strong understanding of the company’s products, customers, applications, and markets.

THE IDEAL CANDIDATE

The ideal candidate is a hands-on marketing generalist who has worked in a manufacturing or industrial environment and understands the needs of a technical B2B business.

This person is comfortable moving between developing strategy, writing technical content, managing campaigns, updating a website, coordinating trade shows, supporting sales, researching markets, and analyzing results.

They can establish priorities, involve the appropriate internal experts, and carry projects through to completion without continuous oversight. They understand that owning a marketing function requires both strategic thinking and a willingness to personally execute the day-to-day work.

This is an opportunity to take meaningful ownership of an entire marketing function and build the content, campaigns, systems, and processes that will support the company’s continued growth.

Requirements

• Bachelor’s degree in marketing, communications, business, public relations, English, or a related field.

• Two to five years of hands-on professional marketing experience.

• Experience working in a manufacturing, industrial equipment, engineering, energy, automation, or other technical B2B environment is strongly preferred and will be prioritized.

• Experience marketing technical products or services and collaborating with engineers, technical experts, or industrial sales teams.

• Demonstrated experience across content creation, digital marketing, campaign execution, trade shows or events, sales support, and performance reporting.

• Excellent writing, editing, verbal communication, and presentation skills.

• Experience with email marketing, social media, website content, campaign development, and sales materials.

• Working knowledge of CRM or marketing-automation platforms; Salesforce experience is preferred.

• Experience using a content management system; WordPress experience is a plus.

• Familiarity with basic graphic-design and content-creation tools.

• Proficiency with Excel and the ability to use marketing data to identify trends and recommend actions.

• Strong organizational and project-management skills, attention to detail, and the ability to manage multiple priorities.

• Ability to work independently, solve problems, and take ownership of projects from beginning to end.

• Technical curiosity and a willingness to develop a strong understanding of the company’s products, customers, applications, and markets.

Benefits

Medical

Dental

Vision

401K

Paid Holidays

PTO