Marketing Manager-Lead, AI & Strategic Marketing Partnerships .

General information Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC City Charlotte, NC Remote? No Ref # 22340 Posted Date 06-12-26 Working time Full time Ally and Your Career Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need. The Opportunity The Marketing Manager-Lead of AI & Strategic Marketing Partnerships will lead relationship development, partner strategy, and go-to-market enablement across AI and LLM vendors, strategic distribution partners, and embedded finance opportunities. This role is responsible for identifying, structuring, and managing high-value partnerships that expand reach, create mutual business value, and support measurable marketing and business outcomes. The ideal candidate is a relationship-driven strategist who can work across external partners and internal stakeholders to evaluate opportunities, shape partnership models, coordinate activation plans, and ensure strong governance, performance tracking, and executive visibility. Candidate must be able to work well with a variety of business partners and multi-task in a fast-paced environment.At this time, Ally will not sponsor a new applicant for employment authorization for this position. The Work Itself AI and LLM Vendor PartnershipsIdentify, develop, and manage relationships with AI vendors and LLM providers, including OpenAI, Google Gemini, Anthropic, Perplexity, and other relevant platforms.Own the full partnership lifecycle, including opportunity assessment, relationship strategy, deal structuring support, activation planning, ongoing partner management, and performance measurement.Translate partner capabilities, commercial models, and platform opportunities into practical marketing and business recommendations for internal stakeholders.Partner with Legal, Compliance, Risk, Procurement, Technology, Product, and Marketing to structure external partnerships around mutual value, regulatory fit, and measurable outcomes.Maintain clear partner plans, success metrics, executive updates, and operating routines that keep partnership work aligned to enterprise priorities.Strategic Distribution and Embedded Finance PartnershipsIdentify and evaluate strategic partnership opportunities that expand distribution, strengthen customer engagement, and support acquisition, engagement, retention, and brand objectives.Lead exploration of embedded finance opportunities with fintech, digital platforms, marketplaces, and other ecosystem partners where Ally products, experiences, or offers can be integrated into relevant customer journeys.Develop partnership opportunity assessments that define target audiences, strategic rationale, partner value exchange, commercial considerations, operational requirements, and expected business impact.Coordinate cross-functional activation plans for approved partnerships, including positioning, customer experience considerations, launch readiness, measurement plans, and post-launch optimization.Partnership Governance, Measurement and EnablementEstablish clear governance routines for priority partnerships, including stakeholder alignment, decision forums, issue escalation, partner communications, and leadership updates, in partnership with Marketing OperationsDefine partnership KPIs and reporting approaches that connect partner activity to business outcomes across acquisition, engagement, retention, customer value, and brand performance.Prepare concise recommendation briefs, partnership business cases, and executive-ready materials that support prioritization and decision-making.Partner with internal teams to ensure partnership concepts are operationally feasible, compliant, brand-aligned, and supported by appropriate controls and measurement plans.Support negotiation and implementation readiness by coordinating inputs across business, marketing, legal, risk, compliance, procurement, technology, and product stakeholders.Track partnership pipeline, milestones, risks, dependencies, and performance results to create transparency and accountability across the portfolio The Skills You Bring Minimum Qualifications7+ years of relevant experience or equivalent combination of education and experience​High School Diploma or GED equivalent​Preferred QualificationsBachelor's degree in Marketing or Business7+ years of professional experience in a marketing or business-related field5+ years of experience in marketing strategy, digital marketing, or marketing technology — with meaningful exposure to AI, automation, or emerging technologyWorking knowledge of the AI and LLM landscape — including OpenAI, Google Gemini, Anthropic, Perplexity, and adjacent tooling — and genuine curiosity about where it is headingExperience managing external vendor, platform or strategic partner relationships, including cross-functional coordination and stakeholder managementDemonstrated ability to assess external partnership opportunities and translate partner capabilities into practical business, marketing and experience recommendations.Strong strategic thinking skills, with the ability to evaluate partnership value, business impact, operational feasibility, risk considerations, audience alignment and potential tradeoffs.Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and synthesizing complexity into clear narrativesComfort operating in ambiguity with a bias for action while maintaining strong judgment, governance, and stakeholder alignment.Experience working cross-functionally in a matrixed organizationWorks well under pressure and able to meet tight deadlinesKnowledge of financial services, fintech, embedded finance, or regulated industry experience preferred How We'll Have Your Back Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.To view more detailed information about Ally’s Total Rewards, please visit this link: We Are:Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at View email address on click.appcast.io. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.Base Pay Range: $110000 - $180000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer. Incentive Compensation: This position is eligible to participate in our annual incentive plan.