Kids and Preschool Go to Market Senior Manager

Drive Impactful Campaigns: Connect and Grow the LEGO Group's Kids and Preschool Audience! The LEGO® Group mission is to inspire and develop the builders of tomorrow – and that journey includes prioritizing play at all ages. As the Kids and Preschool Go‑to‑Market Senior Manager you will play an important role in delivering impactful marketing campaigns that connect to our Preschool and Kids audiences while boosting integration with the Membership & Personalization team. Core Responsibilities Lead the implementation of Kids and Preschool audience go‑to‑market campaigns across global channels, working closely with the Head of Kids GTM, Head of Preschool GTM and GTM Senior Managers to ensure campaigns are engaging, insightful and impactful. Implement detailed OESP marketing activation plans for designated Kids and Preschool product lines, ensuring consistency across brand, digital and retail touchpoints. Translate campaign strategies into clear activation plans, ensuring campaigns connect effectively with kids and their parents/guardians across the full consumer and shopper journey. Ensure the LEGO® Insiders program is integrated as a key audience and value layer within Kids (0‑12) go‑to‑market campaigns. Represent prioritized LEGO Insiders member segments and strategic audiences within campaign briefs, GTM playbooks and activation plans. Discover opportunities to integrate membership benefits, rewards and enriching member experiences into Kids campaigns to boost engagement and foster loyalty. Champion the voice of the LEGO Insiders member within campaign planning to ensure campaigns reflect member motivations and behaviors, specifically for families and children. Act as a key connection point between the Integrated Marketing team and the Membership & Personalization teams to ensure alignment on audience strategies and campaign planning. Partner closely with the Senior Manager, Membership Campaigns to align Kids and Preschool campaign timelines with the LEGO Insiders marketing calendar and integrate relevant family‑oriented moments where appropriate. Ensure campaign plans leverage membership value propositions while avoiding duplication with membership‑led marketing initiatives. Lead or support the implementation of Kids and Preschool shopper marketing plans by coordinating deliverables and ensuring market teams receive clear and consistent shopper toolkits and campaign assets. Work closely with trade and shopper partners to align brand messaging and retail activation, integrating membership value where relevant across the shopper journey. Coordinate omnichannel activation elements to ensure campaigns are consistent across consumer and retail environments. Leverage insights from consumer research, LEGO Insiders member behavior and campaign performance to uncover opportunities for enhancing message relevance and increasing marketing impact among kids and their families. Support campaign performance tracking by collecting KPIs, monitoring market activation quality and identifying opportunities for optimization. Apply knowledge of marketing channels and audience insights to inform campaign execution and continuous improvement. Maintain strong partnership with Product Marketing Development (PMD) to ensure go‑to‑market strategies reflect upstream franchise strategies and align with Kids and Preschool audiences’ priorities. Coordinate with Business Units on future franchise selling‑in, ensuring consistent campaign narratives and alignment with Kids audience priorities and membership opportunities. Operate under the guidance of the Head of Kids GTM and Head of Preschool GTM. Ensure the needs, motivations and behaviors of LEGO Insiders members are reflected in campaign messaging, experiences and activation strategies for kids and family audiences. Qualifications Extensive expertise in leading marketing campaign management, ideally in consumer‑facing or entertainment industries. Deep mastery of the Go‑to‑Market process, encompassing strategy development through to execution. Demonstrated success in building and managing membership programs, with a proven track record of integrating campaigns across OESP channels. Ability to collaborate cross‑functionally within complex, matrixed international environments. Advanced analytical skills for campaign performance monitoring and strategic insight application. Professional proficiency in English; additional languages are a plus for global campaign work. Nice to have: experience driving omnichannel activation initiatives; experience in sectors such as toy, FMCG or entertainment, and background in social media or kids‑focused communications. Benefits Your workplace will involve a hybrid work model, averaging 3 days per week in the office. You will receive a competitive salary in the range of $134,750.00 – $202,126.00, and will have access to a range of benefits including: Family Care leave – enhanced paid leave options for important times. Life and disability insurance. Wellbeing resources, such as the Headspace app and wellbeing initiatives. Colleague discount. Bonus scheme based on performance. Workplace location will be selected as one of our offices, stores or factories, with discussion of policy and role eligibility during recruitment. Relocation assistance not provided. Equal Employment Opportunity We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team. Legal and Safety Requirements Candidates offered positions with high engagement with children will be required to complete a Child Safeguarding Background Screening as a condition of the offer. All employees will also be subject to drug screening as part of the company’s drug‑free workplace policy, supporting the health and safety of our employees. #J-18808-Ljbffr LEGO Gruppe