Field Marketing Specialist

Overview The Marketing Specialist is a creative, organized, and detail-oriented individual who has a passion for marketing in the food, beverage and hospitality industry. This role is responsible for executing marketing strategies to promote awareness, increase guest satisfaction, and drive profitable growth in all amenity spaces. Overall responsibilities include developing content to drive customer awareness and engagement, and working with the operations and culinary teams. Responsibilities Responsible for working with operators and front-line managers to develop signage and marketing collateral, with a focus on catering and event production. Be creative and innovative in marketing strategy and execution to drive the event and catering business forward. Ability to create marketing materials via Canva or other design software is required. Strong attention to detail related to client branding expectations. Experience working with Microsoft and Avery templates, mail merging, PC and Mac platforms, and extensive file type and format knowledge. Develops marketing implementation plans and works with Operations and Culinary Team to activate and measure success. Leads the development and implementation of signage, smallwares, and merchandising. Meet regularly with leadership to present new ideas. Responsible for managing and maintaining updates for internal company communication via Slack and newsletters. Provide continuous support with product and program innovation, including participating in marketing presentations. Protect the integrity of the client brand and proprietary information. Builds relationships with clients, organizational department heads and subgroups/community groups. Coordinate special events, promotions, marketing collateral, and engagement activations. Program and Data Analytics Works with the Operations, Culinary and Corporate Marketing Teams to develop Marketing Growth and Customer Engagement Plans and gathers metrics to ensure the right solutions and systems are in place. Works collaboratively with Marketing and Brand Leaders to ensure development of the right programs and content. Qualifications A Bachelor’s Degree in marketing, business or hospitality management is highly preferred. A minimum of 2-4 years of marketing or food service management experience, with a proven record of success and effective performance. The ideal candidate will have prior frontline experience in the food and beverage or retail industry. Demonstrated success planning, implementing, and optimizing communications and marketing campaigns. Strong storytelling skills, conveying the vision and impact of marketing and menu promotions and programs. Great time management skills and self-discipline, ability to ensure timely delivery of all projects and initiatives. Must be able to efficiently use MS Office products to accomplish work tasks, especially PowerPoint. Must be a team-player with a can-do attitude. This role is required to be in-office 5 days per week. About Aramark Our mission is to do great things for each other, our partners, our communities, and our planet. Aramark is committed to equal employment opportunity and does not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by law. #J-18808-Ljbffr Aramark