Ecommerce & Email Marketing Specialist

E-Commerce & Email Marketing Coordinator We're looking for an E-Commerce and Email Marketing Manager to join our growing team and help execute and optimize our email, SMS, and e-commerce initiatives. This is a hands-on role for someone who's equal parts organized, creative, and analytical. You'll report to our VP of Hospitality and collaborate with our internal marketing and creative teams. The ideal candidate is a self-starter who enjoys getting things done, has a sharp eye for detail, and can manage multiple priorities while helping improve the way we work. Key Responsibilities Email & SMS Marketing (CRM) Build, schedule, and execute email and SMS campaigns in Klaviyo, ensuring accuracy and on-time delivery. Maintain the email and SMS marketing calendar, coordinating campaigns around product launches, promotions, seasonal initiatives, and brand storytelling. Work closely with our external CRM strategy partner to execute customer segmentation, lifecycle marketing initiatives, and campaign optimizations. Build and maintain customer audiences and segments within Klaviyo. Support the implementation, testing, and optimization of automated email and SMS flows. Execute A/B tests across subject lines, messaging, creative, and other campaign elements. Monitor campaign performance and share insights and recommendations with the broader team. Coordinate with platform representatives to troubleshoot issues and improve functionality. Thoroughly proof and test all campaigns before deployment. #J-18808-Ljbffr Tasting Room Expo