Marketing Specialist

Are you looking to be part of an industry and company that values employees, specializes in making a fun and high-quality product and appreciates work/life balance? If so, Cakebread Cellars has an open position for you. Our story begins in 1973 with a piece of land, a family passionate about wine, and a community of friends and partners who helped bring Cakebread Cellars to life. Cakebread Cellars' wines don't just reflect the personalities of the vineyards, they also reflect the spirit of all our employees who make our wines and winery remarkable. Job Summary: Under the direction of the Director of PR and Marketing, the Marketing Specialist supports the execution of brand marketing initiatives across Cakebread Cellars and Bezel Wines, with a primary focus on hands‑on execution of email, website, and ecommerce campaigns and the day‑to‑day production of marketing content. This role helps bring each brand to life across website, email, paid digital media, social media, and sales support materials, ensuring a consistent and thoughtful visual and written presence at every touchpoint. Working closely with marketing, DTC, wholesale, hospitality, and external partners, this position plays an important role in driving conversion, customer acquisition, engagement, and long‑term customer connection. About us: We are a family‑owned winery with an established reputation for producing world‑class wines. Our success is built on quality, consistency, and continuity - characteristics we apply equally to the people, grapes, and operations of the winery. We are all about our company culture so much so, that it’s our #1 priority. We believe in the good life. With 90 employees, there are enough resources to go around so you can enjoy life and all the benefits we have to offer. We value sustainability in all aspects of our business. We respect the land and our management of it – treating the soil, water and climate with care and respect with regard to the next generation. What we will ask you to do: Execute email marketing campaigns, including layout, asset preparation, copy support, scheduling, testing, and quality assurance, in partnership with the Director of PR and Marketing and DTC stakeholders. Produce on‑brand marketing assets from established brand templates and guidelines across digital and print channels, including email graphics, website visuals, social media content, point‑of‑sale materials, sales tools, event collateral, and other campaign materials. Update website pages, landing pages, promotional banners, and other digital content elements that support ecommerce campaigns, seasonal initiatives, product launches, and customer conversion. Support ecommerce merchandising and promotional setup, including featured products, bundles, gift sets, seasonal offers, upsell opportunities, and other digital selling tools designed to improve the online shopping experience and drive revenue. Partner with DTC, wholesale, and marketing teams to execute campaigns and content needs across multiple channels and business priorities. Coordinate timelines, deliverables, approvals, and production details to support efficient execution of marketing initiatives. Maintain and organize digital assets, marketing files, and campaign materials so content is accessible, current, and aligned across internal teams and external partners. Physical Requirements: Ability to work in standing position for extended periods of time. Ability to stoop, lift and carry 40 lb. cases of wine. Ability to stand; walk; sit; use tools or controls; reach with hands and arms; climb stairs; balance, kneel; talk or hear; taste or smell. Sufficient digital manipulation skills to utilize a computer keyboard. What you should bring to the table: Bachelor’s degree preferred in marketing, communications, design, ecommerce, or a related field. 2-4 years of experience in marketing, ecommerce, digital content, paid media, or a related role; wine, hospitality, luxury, or consumer brand experience preferred. Strong creative sensibility and an eye for brand presentation, with the ability to produce or adapt visual and written content across a variety of formats. Experience with email marketing platforms and content management systems; familiarity with website updates, landing pages, ecommerce merchandising, and conversion‑focused digital execution preferred. Knowledge of Commerce7 and Klaviyo is preferred; familiarity with Google Ads, Meta Ads Manager, and digital campaign reporting is strongly desired. What we will bring to the table: Competitive hourly pay with overtime eligibility, plus profit sharing Employee focused culture Health care benefit offerings including medical, dental, and vision 401(k) plan with company match Vacation, Sick, Volunteer and Holiday pay Employee discounts Leadership development opportunities Cakebread Cellars is committed to attracting and retaining a diverse staff. We will respect your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming. Pay Transparency Notice: The hourly range offered for this position is $36.00-$40.00. This hourly range represents what we anticipate to pay for this position. However, actual compensation will be determined based on a variety of job‑related factors, including but not limited to qualifications, skills, experience, and education. The Company reserves the right to modify this hourly range at any time. #J-18808-Ljbffr Cakebread Cellars