Product Marketing Specialist

GIGABYTE is a leading brand in the computer hardware industry, known for delivering innovative products that power gaming, content creation, and cutting-edge computing. Our marketing team thrives on creativity, collaboration, and bringing technology stories to life. We are looking for a Product Marketing Specialist to join our team and help streamline processes, optimize campaigns, and support the execution of marketing strategies across multiple channels. As a Product Marketing Specialist , you will facilitate the planning and execution of product launches and marketing campaigns for GIGABYTE products in North America. You will collaborate closely with product marketing, product management (PM), e-commerce, and creative teams to develop and execute go-to-market strategies, build comprehensive launch timelines, and deliver high-quality marketing and SKU setup assets across key retail and e-commerce channels. This position will be responsible for ensuring product information accuracy, managing cross-functional workflows, and driving timely execution of campaigns from planning to launch. An ideal candidate should possess strong project management skills, high attention to detail, hands-on experience with e-commerce content creation, and a solid understanding of PC hardware to effectively support fast-paced product launches and commercialization efforts. Primary Responsibilities Support end-to-end go-to-market (GTM) planning and execution for PC gaming products. Coordinate with Product Management (PM) teams to gather product updates, specifications, and launch timelines. Develop and manage launch schedules, campaign plans, and cross-functional deliverables to ensure timely product releases. Execute marketing campaigns such as product launches, bundle promotions, and seasonal initiatives in collaboration with internal teams. Own and create e-commerce SKU setup assets, including product titles, bullet points, A+ content, and product imagery for key retail and e-commerce platforms. Ensure accuracy, consistency, and completeness of product information across all marketing and e-commerce channels. Collaborate with creative teams to develop marketing assets, including visuals, videos, and product content aligned with campaign messaging. Track project progress, follow up with stakeholders, and ensure deadlines and deliverables are met across multiple concurrent projects. Support post-launch updates, optimizations, and maintenance of product listings and marketing materials. Assist in analyzing campaign execution and e-commerce performance to identify areas for improvement and optimization. Knowledge and Skills Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline. Experience with e-commerce platforms (e.g., Amazon, Best Buy, Newegg) and product listing optimization. Strong project management and organizational skills with the ability to manage multiple timelines simultaneously. High attention to detail, especially in content accuracy and product information validation. Ability to translate technical product specifications into clear, consumer-friendly messaging. Proficiency in Microsoft Office Suite (Excel, PowerPoint); familiarity with content management or e-commerce tools is a plus. Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams. Proactive, detail-oriented, and capable of working in a fast-paced, deadline-driven environment. Required Qualifications Bachelor’s degree (B.A. or B.S.) in Marketing, Business, Communications, or a related field. 1–3 years of experience in product marketing, go-to-market (GTM), e-commerce, or a related field. Hands-on experience supporting product launches or managing e-commerce content and SKU setup. Preferred Qualifications Experience in the PC hardware or consumer electronics industry (e.g., laptops, monitors, components). Familiarity with technical specifications and product positioning within the computer hardware space. Experience working with cross-functional teams including product management, creative, and sales. About Us Gigabyte is an international manufacturer and distributor of computer hardware products including motherboards, graphic cards, laptops, PC desktops, and more. We are actively looking for individuals to be a part of an organization committed to offering passionate fans with innovative technology. We offer an exceptional benefits package as part of our total compensation plan, such as: Medical Insurance (100% of employee monthly premium covered by company) Vision Insurance Life Insurance 401(k) Retirement Plan Paid Holidays (including whole week of Christmas off) Paid Vacation Days Paid Time Off / Sick Days #J-18808-Ljbffr GIGABYTE USA